Facebook and TV

Name: Facebook and TV
Rating: 4.44776119402985 (67 reviews)

Award For Completion

By Facebook Blueprint
Published Nov 9, 2016
Duration 15mins
Difficulty Intermediate
Average rating: 4.4 Number of reviews: 67

E-learning Course

Started on October 22, 2018

TRP buying on Facebook and Instagram allows buyers to purchase TRPs verified by Nielsen. Learn about Facebook's video solution and how it can complement and extend your TV campaign strategy.

Understand the changing landscape and challenges it presents to traditional media.
Recognize opportunities advertisers have with video on Facebook.
Learn about the TRP buying solution on Facebook and Instagram.
Look at Facebook's video solution and ways it can help supplement TV.
Examine use cases for how video can be used to complement and extend TV campaigns.
Review research data supporting the use of Facebook and TV.
Understand the steps to take to buy verified TRP.