TRP buying on Facebook and Instagram allows buyers to purchase TRPs verified by Nielsen. Learn about Facebook's video solution and how it can complement and extend your TV campaign strategy.
- Understand the changing landscape and challenges it presents to traditional media.
- Recognize opportunities advertisers have with video on Facebook.
- Learn about the TRP buying solution on Facebook and Instagram.
- Look at Facebook's video solution and ways it can help supplement TV.
- Examine use cases for how video can be used to complement and extend TV campaigns.
- Review research data supporting the use of Facebook and TV.
- Understand the steps to take to buy verified TRP.