TRP buying on Facebook and Instagram allows buyers to purchase TRPs verified by Nielsen.  Learn about Facebook's video solution and how it can complement and extend your TV campaign strategy.

  • Understand the changing landscape and challenges it presents to traditional media.
  • Recognize opportunities advertisers have with video on Facebook.
  • Learn about the TRP buying solution on Facebook and Instagram.
  • Look at Facebook's video solution and ways it can help supplement TV.
  • Examine use cases for how video can be used to complement and extend TV campaigns.
  • Review research data supporting the use of Facebook and TV.
  • Understand the steps to take to buy verified TRP.