Watch session here: fb.me/ElevateChat3
In our third installment of Elevate & Celebrate, Facebook’s Tevah “The Idea Man,” El Emmet sits down for a “quaran-cation” with the McBride Sisters, the dynamic sister duo behind the largest African-American-owned wine company in the U.S. In this Making Space and Breaking Rules chat, learn how the McBride Sisters’ entrepreneurial spirit and ability to see the world through “rosé colored glasses” led to their journey of founding a winery, democratizing the wine experience and disrupting the wine industry. You’ll also get the sisters’ tips on how to prove yourself and bypass the middlemen and discover the #1 strength every entrepreneur needs to succeed.
Raised among the vines of Monterey, California and Marlborough, New Zealand, one could say that the McBride Sisters’ path to winemaking was destiny at work.
Newly found sisters who had been raised across the world from one another, Robin and Andréa’s love affair with wine was planted within them from an early age while growing up in two of the world’s most iconic wine-growing regions.
In 2005, the sisters found themselves together in California, fueled by a shared passion for all things wine, wine-making and a desire to shake up the industry with a blend of old-world elegance and new-world finesse. It was then that the McBride Sisters Collection was born.
As the work began, so did their reality as two fierce, female and forward-thinking leaders in an industry historically defined by tradition and gender. But, like countless groundbreaking women before them, Andréa and Robin saw every obstacle as an opportunity to chart their own path rather than follow the standard formula. Over time, McBride Sisters has grown into what is not only the largest Black-owned wine company in the United States and World but one of the most inclusive, accessible, socially aware and sustainable.
These values show up not only in the wines they make but in all facets of their company. Their signature McBride Sisters Collection wines are direct reflections of the terroirs of their youth, with flavors farmed and crafted for all palates. The fun, fab and eco-friendly SHE CAN collection and it’s related SHE CAN Professional Development Fund, are inspired by the endless pursuit of all women who are making their dreams a reality and breaking barriers daily. And the Black Girl Magic collection, Robin and Andrea’s personal ode to their culture and story, the very best grapes from vineyards in New Zealand and California, are inspired by the magic and resilience of Black women, to be enjoyed by all.
Since 2005, The McBride Sisters’ mission has become clear—to transform the industry, lead by example, and cultivate community, one great wine at a time.