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This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting and interacting with organic posts, and trying out Facebook ads to help accomplish your organization's goals.

Martha Peña

Martha Peña is a Blueprint Live Education Partner for North America, based in Austin, TX. Martha has managed paid social both in-house and in agencies for clients in the gaming, financial services and luxury industry. In her spare time, Martha enjoys spending time with her adorable dog, Spock.

Michelle Chan

Michelle is a Blueprint Education Trainer specialized in the Higher Education and Social Good Program in the APAC region. Her work focuses on enriching university students, educators and NGOs' understanding towards Facebook marketing products and solutions. Prior to Facebook, she was a Digital Marketing Specialist at Google Ads, assisting advertising agencies and clients on product strategizing and product education. If not training, she enjoys a good morning coffee and rainy days.

Aissa Sow: Moderator

Aissa Sow is a Business Education Training Coordinator for North America, based in New York. She has managed marketing and communications campaigns for entertainment, beauty, fashion and CPG clients. Aissa enjoys traveling and learning about different cultures.

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