Create for a Mobile World - Creative Strategy
Learn how to create content for a mobile world by using high quality creative in your mobile marketing campaigns.
Learn how to create content for a mobile world by using high quality creative in your mobile marketing campaigns.
This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.
This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators and selecting appropriate deliverables.