How to use Meta Ads Manager to set a budget and a schedule
Learn how to determine an ad campaign budget, set a spending limit and set a schedule for your campaigns in Meta Ads Manager.
CFINE
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How to choose ad placements in Meta Ads Manager
Learn how to determine the best ad placements for your business goal in Meta Ads Manager.
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How to improve your ad delivery
Learn how to estimate how many people your ads will reach and refine an ad campaign over time in Meta Ads Manager.
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Knowledge check
Take this quiz to assess your knowledge on selecting ad placements and setting your budget and schedule in Meta Ads Manager.
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Find campaign results in Meta Ads Manager
Learn how to view results and identify relevant metrics at the campaign, ad set, and ad level in Meta Ads Manager.
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How to evaluate and analyze campaign results
Learn how to evaluate past campaigns and use metrics to optimize your approach to future campaigns on Meta Ads Manager.
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Knowledge check
Take this quiz to assess your knowledge on how to monitor and analyze your ad campaign's results in Meta Ads Manager.
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Choose the best ad format
Learn how to choose an ad format that aligns with a given campaign objective and ad placement in Meta Ads Manager.
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Set up your ad creative
Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.
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Write great ad copy
Learn how to write clear and concise copy for your ads in Meta Ads Manager.
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Create compelling ad visuals
Create captivating images for ads you build in Meta Ads Manager and make high-quality videos to tell the your business story.
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Knowledge check
Take this quiz to assess your knowledge on selecting ad placement and creative in Meta Ads Manager.
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The three types of ad audiences
Learn how to define and differentiate the various types of audiences available for ad campaigns in Meta Ads Manager.
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Create audiences in Meta Ads Manager
Learn how to create Core, Custom and Lookalike Audiences when building ads in Ads Manager.
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Tips to create audiences for your next campaign
Learn how to use audience segmentation, maximize your sources and improve the quality of audiences created in Ads Manager.
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Knowledge check
Take this quiz to assess your knowledge on creating audiences for your ad campaigns in Ads Manager.
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Set up advanced matching for websites
Learn about manual and automatic advanced matching and how to implement them for websites.
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Troubleshoot advanced matching for websites
Learn about Facebook troubleshooting solutions, including the Pixel Helper and Events Manager, which help discover issues related to advanced matching for websites.
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Introduction to Meta App Events
Learn how to use Meta App Events and the SDK to improve the efficiency and impact of ad campaigns.
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Use App Events to Optimize Throughout the Funnel
Learn how to use automatic, standard and custom App events to optimize advertising campaigns throughout the funnel.
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How to Implement Meta App Events
Learn how to choose the correct Meta App Events implementation method based on your business goals.
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Drive discovery of your business with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help small businesses reach new and current customers.
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Use ads that click to WhatsApp to engage with your customers
Discover ways to engage new and existing customers with ads that click to WhatsApp.
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Create ads that click to WhatsApp
Learn how to create ads that click to WhatsApp from your WhatsApp Business app, Facebook Page and Instagram business account.
