Why Social Good is Good for Business
In this lesson, students will review how to achieve meaningful change through business and what steps they can take to make a social impact.
All Activities
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How Your Business Can Take Action for Social Good
In this lesson, students will review how to use Facebook tools to build community, amplify your business’s message and participate in actions that serve causes that are important to people.
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Building Your Brand Video Strategy copy
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
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Social Good for Business
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
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Configure Events Impacted by iOS 14 Changes
To adapt to the Apple iOS 14 policy requirements, Facebook and other platforms must use new frameworks that limit, aggregate and delay event reporting. In this course, you’ll learn how these changes may impact your access to data used for...
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Develop Your Brand With Video on Facebook and Instagram
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world.In...
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Adapt to the Evolving Ads Ecosystem
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Impact of iOS 14.5+ on Certified Advertising API Developer Collection
An overview of iOS 14.5+ updates that may impact content in the Certified Advertising API Developer Collection.
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Privacy and Data in Digital Advertising
Learn more about data usage and collection in the ads ecosystem. Learn more about data usage and collection in the ads ecosystem.
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Cross-Border Business: A framework to guide your expansion into new markets
This interactive workshop will teach you a three-step framework for cross-border expansion. You’ll learn which solutions you can use to explore the potential of different markets, reach new customers, localize your marketing at scale and optimize your campaign structure....
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200-101 Meta Blueprint Certified Marketing Science Courses
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
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What is Meta Certification
Meta certification recognizes advanced level proficiency with Meta's family of apps and services.
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Stronger Connections with Conversions API
In this course, you'll learn about the evolution of ads, how businesses can adjust to the evolution of ads, create more reliable connections with Conversions API and decide what information to share.
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Shorten the Path from Discovery to Purchase
Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase
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Digital Marketing Associate Certification Prep
Are you studying for the Digital Marketing Associate Certification, but need some extra help? Or perhaps, would prefer a live virtual experience while studying with a group of peers? This one-day workshop will deepen your knowledge around the Advertising...
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Certification Prep Virtual Training | Media Planning and Media Buying
Certification Prep offers instructor-led training sessions designed to provide guidance on how Facebook can fit into your media plan, while also detailing advanced campaign optimization strategies. This includes tactics for utilizing data to increase performance, measuring the impact of ad...
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Engage an Audience on Social Media
This lesson helps you identify tactics to build relationships with their audience on Facebook and Instagram through organic engagement. You will also learn how to measure awareness and audience engagement.This video is suitable for entry-level learners, including job seekers...
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Measurement
This lesson helps students develop an understanding of ad performance using the reporting tools in Ads Manager. They will also learn how to analyze ad results based on success metrics along the customer journey.This video is suitable for entry-level...
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Adapt to the Evolving Ads Ecosystem
People prefer personalized ad experiences, however they also have greater expectations for data control and transparency. This training helps you to understand how the ads ecosystem is changing, how this might impact your current advertising practices and how to...
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Facebook Advertising: Audience and Placements
This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective. You will learn where different ad placements appear across Facebook apps and technologies. The value proposition and...
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Liquidity Tools & A/B Testing
Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top right corner and click on the 'Log In' button. Once logged in, review your profile...
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Create Content for Facebook and Instagram
This lesson helps you understand the importance of sharing engaging visual content on social media, and offers tips for developing it. You will also learn the difference between brand voice and tone, and best practices for developing written content...
