The Marketing Developer learning path prepares learners for the Marketing Developer certification exam and coding exercise. This track prepares learners to administrate Business Manager, install and troubleshoot the pixel, implement advanced matching, and create catalogs for dynamic ads. By the end of this pathway, learners will develop a solid foundation in the implementation and troubleshooting of Meta's marketing products.
Manage assets and permissions in Business Manager
This course helps you take advantage of the tools, features and processes necessary to optimize the way you use Meta Business Manager. Complete this course to learn about the creation, setup, management and oversight of your Business Manager.
Technical Pixel Implementation
This course helps you setup and implement the pixel so you can capture intent at each stage of the purchase path and tailor your messaging to move people down through the funnel.
Optimize and Troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
Advanced matching for the web
Learn about advanced matching for websites and its benefits, Facebook data privacy and transparency measures and how Facebook handles hashed information.
Prepare and Setup Catalog for Dynamic Ads
This course helps you prepare and setup a catalog for dynamic ads so you can show relevant items to the right people online.
Troubleshoot catalog for Advantage+ catalog ads
Discover how to troubleshoot a catalog for Advantage+ catalog ads so you can diagnose and address issues that may arise.