App Installs Favorites By Facebook Blueprint Published Apr 30, 2018 Duration 15m Difficulty Beginner Average rating: 4.6 64 64 reviews E-learning Course Started on September 18, 2019. Launch Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.