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Lovisa Sterner is the CEO and founder of Grasp Insights who offers insight on values and lifestyle issues in particular relating to younger generations.

Before founding her company, Lovisa was the Salesdirector at Lunarstorm, the CEO of Shortcut and Nova100 and Lifestyle analyst and VP at research company Ungdomsbarometern

Meat-eating vegetarians, free-willed employees, influencers by choice. This talk explains the paradigm shift and the triggers of the young generation today – why and how they will shape a different society, workplace and patterns of consumption in the near future - And how you need to communicate with them.