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Blueprint

Catalog

Get started with Facebook

  1. Get Started with the Facebook Family of Apps and Services

    • Duration 15mins
    • 4.8
    • Beginner

  2. Promote Your Business From Your Facebook Page

    • Duration 50mins
    • 5.0
    • Beginner

  3. Ad Policies for Content, Creative and Targeting

    • Duration 15mins
    • 4.8
    • Beginner

  4. Jobs on Facebook

    • Duration 15mins
    • 4.4
    • Beginner

  5. Introduction to Facebook Pages

    • Duration 15mins
    • 4.7
    • Beginner

  6. Creating a Facebook Page

    • Duration 15mins
    • 4.6
    • Beginner

  7. Connect and Engage With Your Audience Using Facebook Live

    • Duration 15mins
    • 4.7
    • Beginner

  8. Immersive Storytelling With Facebook 360

    • Duration 15mins
    • 4.6
    • Intermediate

  9. Messenger: Connect and Communicate With Customers

    • Duration 15mins
    • 4.7
    • Beginner

  10. Building Your Mobile Presence With Instagram Business Tools

    • Duration 15mins
    • 4.7
    • Beginner

  11. Introduction to Instagram

    • Duration 15mins
    • 4.5
    • Beginner

  12. Guide Strategy With the Future of Business Survey

    • Duration 15mins
    • 4.1
    • Beginner

  13. Brand Safety Across the Facebook Family of Apps and Services

    • Duration 15mins
    • 4.6
    • Beginner

  14. View All

Get started with advertising

  1. Promote Your Business From Your Facebook Page

    • Duration 50mins
    • 5.0
    • Beginner

  2. Ad Policies for Content, Creative and Targeting

    • Duration 15mins
    • 4.8
    • Beginner

  3. Facebook and Instagram

    • Duration 15mins
    • 4.3
    • Beginner

  4. Targeting: Core Audiences

    • Duration 15mins
    • 4.6
    • Beginner

  5. Promote Your Business From Your Facebook Page

    • Duration 15mins
    • 4.6
    • Beginner

  6. Ad Auction and Delivery Overview

    • Duration 15mins
    • 4.6
    • Beginner

  7. Extend Your Campaign’s Reach with Audience Network

    • Duration 15mins
    • 4.6
    • Intermediate

  8. Ad Policies for Content, Creative, and Targeting

    • Duration 15mins
    • 4.7
    • Beginner

  9. Enhance Your Direct Response Campaigns with Audience Network

    • Duration 15mins
    • 4.7
    • Intermediate

  10. Create Facebook Ads

    • Duration 15mins
    • 4.7
    • Beginner

  11. Edit and Manage Facebook Ads

    • Duration 15mins
    • 4.7
    • Beginner

Learn advanced buying options

  1. Reach and Frequency Buying on Facebook

    • Duration 15mins
    • 4.6
    • Intermediate

  2. Plan Reach and Frequency Campaigns with Campaign Planner

    • Duration 15mins
    • 4.2
    • Intermediate

  3. Facebook and TV

    • Duration 15mins
    • 4.5
    • Intermediate

Target the right audience

  1. Develop Your Campaign with Marketing Insights from Facebook IQ

    • Duration 15mins
    • 4.6
    • Beginner

  2. Targeting: Core Audiences

    • Duration 15mins
    • 4.6
    • Beginner

  3. Targeting: Custom Audiences

    • Duration 15mins
    • 4.7
    • Beginner

  4. Targeting: Lookalike Audiences

    • Duration 15mins
    • 4.4
    • Beginner

  5. Deliver Ads and Evaluate Outcomes with Facebook Pixel

    • Duration 15mins
    • 4.5
    • Intermediate

  6. Audience Insights

    • Duration 15mins
    • 4.4
    • Beginner

  7. Expand Across Borders with Facebook

    • Duration 15mins
    • 4.6
    • Intermediate

  8. Ad Policies for Content, Creative, and Targeting

    • Duration 15mins
    • 4.7
    • Beginner

Build awareness

  1. Boost Your Posts

    • Duration 15mins
    • 4.7
    • Beginner

  2. Video Views Objective

    • Duration 15mins
    • 4.6
    • Beginner

  3. Building Brand Awareness with Ads

    • Duration 15mins
    • 4.6
    • Beginner

  4. Achieving Scale with the Reach Objective

    • Duration 15mins
    • 4.7
    • Beginner

  5. Facebook Video Foundations

    • Duration 15mins
    • 4.7
    • Beginner

  6. Video Ads: Buying and Tradeoffs

    • Duration 15mins
    • 4.7
    • Intermediate

  7. Brand Best Practices

    • Duration 15mins
    • 4.6
    • Intermediate

  8. Build Your Brand with In-stream Video Ads

    • Duration 15mins
    • 4.6
    • Beginner

Drive consideration

  1. How to Drive Actions Online, in Stores, and in Mobile Apps

    • Duration 15mins
    • 4.4
    • Intermediate

  2. Moving Hearts and Minds with the Traffic Objective

    • Duration 15mins
    • 4.5
    • Beginner

  3. Facebook Video Foundations

    • Duration 15mins
    • 4.7
    • Beginner

  4. Video Ads: Buying and Tradeoffs

    • Duration 15mins
    • 4.7
    • Intermediate

  5. Video Views Objective

    • Duration 15mins
    • 4.6
    • Beginner

  6. Facebook Events

    • Duration 15mins
    • 4.7
    • Beginner

  7. Offers: Attract, Convert, and Reward Customers

    • Duration 15mins
    • 4.7
    • Beginner

  8. Facebook for B2B Marketers

    • Duration 15mins
    • 4.5
    • Beginner

Generate leads

  1. How to Drive Actions Online, in Stores, and in Mobile Apps

    • Duration 15mins
    • 4.4
    • Intermediate

  2. Simplifying Lead Generation in a Cross-Device World

    • Duration 15mins
    • 4.6
    • Intermediate

Promote my app

  1. Closing the Deal with Conversions

    • Duration 15mins
    • 4.8
    • Beginner

  2. How to Drive Actions Online, in Stores, and in Mobile Apps

    • Duration 15mins
    • 4.4
    • Intermediate

  3. App Installs

    • Duration 15mins
    • 4.6
    • Beginner

  4. Moving Hearts and Minds with the Traffic Objective

    • Duration 15mins
    • 4.5
    • Beginner

  5. Market your Mobile Game on Facebook

    • Duration 20mins
    • 4.0
    • Intermediate

Increase online sales

  1. Closing the Deal with Conversions

    • Duration 15mins
    • 4.8
    • Beginner

  2. How to Drive Actions Online, in Stores, and in Mobile Apps

    • Duration 15mins
    • 4.4
    • Intermediate

  3. Offers: Attract, Convert, and Reward Customers

    • Duration 15mins
    • 4.7
    • Beginner

  4. Turn Shoppers Into Buyers With Dynamic Ads

    • Duration 15mins
    • 4.6
    • Intermediate

  5. Book More Business With Dynamic Ads for Travel

    • Duration 15mins
    • 4.9
    • Intermediate

  6. Enhance Your Direct Response Campaigns with Audience Network

    • Duration 15mins
    • 4.7
    • Intermediate

Increase in-store sales

  1. How to Drive Actions Online, in Stores, and in Mobile Apps

    • Duration 15mins
    • 4.4
    • Intermediate

  2. Drive Store Visits and In-Store Sales With the Store Visits Objective

    • Duration 15mins
    • 4.5
    • Intermediate

Choose ad formats

Get creative inspiration

Manage ads

Measure ad performance

Learn about Messenger

Learn about Instagram

Distribute and monetize content

Quick Links