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You can use these curated lessons to prepare for the 400-101 Facebook Certified Media Planning Professional exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
You can use these curated lessons to prepare for the 410-101 Facebook Certified Media Buying Professional exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
Learn about Business Manager and how you can use it for your business.
The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective.
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...
Learn how to use our cost-control tools to manage how much you spend on ads. Set up a budget and add a spending limit to control spend and understand how billing thresholds work to determine when you'll be charged for...
Use this lesson to find and apply the Boomerang looping video technique, the rewind camera, and face and photo filters.
In this training, learn which payment methods you can use to pay for your ads, how you'll be charged for your ad, how to add or change your primary payment method and how to troubleshoot common payment issues.
Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...
In this course we'll take a look at some advanced methods of optimizing your videos for mobile, and find some inspiring examples from creative businesses.
Use this lesson to identify and apply gradient colors, the motion pinning effect, the tap to reveal technique and to stack multiple effects on stories.
This lesson will get you started with advertisements on Facebook Marketplace.
This lesson shows you how to use Facebook's advertiser tools to help control what content your ads appear next to or within.
A KPI is more than a metric— it tells a story about what is happening in a business at the time of measurement. In this course, we explore how to identify a relevant KPI to align with a business goal...
A KPI is more than a metric— it tells a story about what is happening in a business at the time of measurement. In this course, we explore how to identify a relevant KPI to align with a business goal...
In this lesson we'll walk through the foundations of split testing as well as scenarios in which to use it.
Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.
A well-structured hypothesis can lead to valuable and actionable insights, whether or not it turns out to be true. In this lesson, we explore both how to compose a strong hypothesis and how to identify variables to test.
Throughout this course, you will learn how to read and understand the insights available in the Audience Insights tool.
Monetize your mobile app with native ads delivered through Facebook Audience Network. Use this course to: • Understand the definition, composition and benefits of native ads. • Design native ad units for your apps. • Filter ad sources. • Implement...
In this lesson, we'll show you how the benefits of native ads in conjunction with our people-based marketing.
Learn to view metrics for your campaigns and access reports for your Instagram ads.
Use this lesson to: Identify requirements for authorization to run ads about social issues, elections or politics. Confirm your identity. Link your ad accounts.
