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Measure Creative Impact
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results...
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Understanding and Implementing Pixel, SDK and Offline Conversions Tools
Learn how to power your marketing efforts with the Facebook pixel, SDK and business tools for offline conversions. This session includes the step-by-step implementation process, hands-on system practice and group activities to help you achieve your marketing objectives and...
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Creative Considerations for Stories Ads
Learn how mobile is shifting the way people experience video and the creative opportunity on Stories. You’ll learn creative strategies we’re seeing drive impact on Stories and analyze real world success stories.
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Liquidity Tools Overview: Machine Learning in Advertising
It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time consuming calculus and allow every dollar to flow to the most valuable impression,...
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Building Your Brand Video Strategy
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
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Messenger: Connect and Communicate with Customers
Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers....
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Building Your Brand Video Strategy - Q & A
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
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Messenger: Connect with Customers - Q & A
Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers....
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The Importance of Creative and Measurement
There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for...
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