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You can use these curated lessons to prepare for the 400-101 Facebook Certified Media Planning Professional exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
You can use these curated lessons to prepare for the 410-101 Facebook Certified Media Buying Professional exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
In this lesson, we explore how A/B testing works and when to use an A/B test to optimize campaigns.
In this lesson, we review the outputs of an A/B test and how to identify actionable results.
Learn about Business Manager and how you can use it for your business.
The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective.
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...
The Facebook ad auction is designed to maximize advertiser value and optimize the consumer experience. Explore how winning ads get selected and make it to the right audience at the right time.
When you want to improve the way your ads perform, it may be useful to read through tips and best practices. Use this lesson to: Review ad auction tips and best practices.
Learn how to use our cost-control tools to manage how much you spend on ads. Set up a budget and add a spending limit to control spend and understand how billing thresholds work to determine when you'll be charged for...
Have you ever wondered why your ad is underdelivered? What can you do if you’re not getting many conversions? If you've ever asked these and other questions, we have several tools that can help you troubleshoot the performance of your...
Use this lesson to find and apply the Boomerang looping video technique, the rewind camera, and face and photo filters.
In this lesson, we'll cover the impact of attribution and conversion windows on your results. You'll also learn how to extract insights from attribution to help optimize future campaigns.
In this training, learn which payment methods you can use to pay for your ads, how you'll be charged for your ad, how to add or change your primary payment method and how to troubleshoot common payment issues.
Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...
Every Facebook campaign is tied to an ad objective. This ad objective determines the metric you’ll see in the Results column in Ads Manager. Use this lesson to: Align your ad campaign's objective to the appropriate metric provided in Ads...
Ads Manager gives you a holistic view of your ad performance across Facebook products and devices. Once you’ve created a campaign and are delivering ads, the next step is to interpret how your ads are performing. Use this lesson to:...
Ads on Facebook are used to help businesses boost their reach to desired audiences.
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer I. Completion of these lessons is a requirement for certification.
In this course we'll take a look at some advanced methods of optimizing your videos for mobile, and find some inspiring examples from creative businesses.
Use this lesson to identify and apply gradient colors, the motion pinning effect, the tap to reveal technique and to stack multiple effects on stories.
This lesson will get you started with advertisements on Facebook Marketplace.
This lesson shows you how to use Facebook's brand safety tools to help control what content your ads appear next to or within.
