You can use these curated lessons to prepare for the 400-101 Facebook Certified Media Planning Professional exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
You can use these curated lessons to prepare for the 410-101 Facebook Certified Media Buying Professional exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective.
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...
Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...
Engage existing and potential customers with immersive, fullscreen ads that bring your business to life. This lesson walks you through how to create and deliver ads that can run in stories on Facebook, Instagram and Messenger.
In this lesson we'll take a look at some advanced methods of optimizing your videos for mobile, and find some inspiring examples from creative businesses.
This lesson will get you started with advertisements on Facebook Marketplace.
This lesson shows you how to use Facebook's advertiser tools to help control what content your ads appear next to or within.
Selecting this learning path will enroll you in ALL available courses - go for it!
In this lesson we'll walk through the foundations of split testing as well as scenarios in which to use it.
Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.
Throughout this course, you will learn how to read and understand the insights available in the Audience Insights tool.
Monetize your mobile app with native ads delivered through Facebook Audience Network. Use this course to: Understand the definition, composition and benefits of native ads. Design native ad units for your apps. Filter ad sources. Implement native...
In this lesson, we'll show you the benefits of native ads in conjunction with our people-based marketing.
In this lesson, learn about the components of Audience Network native ads and how they can be arranged.
In this lesson, we’ll look at how you can redesign and adapt your TV content in a way that still delivers impact to your audience in the mobile experience.
In this lesson, we'll walk through some best practices when it comes to creative, and ways to grab your audience's attention.
Use this lesson to learn how to create and deliver travel ads across the Facebook family of apps and services.
After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.
In this lesson, we’ll look at the ways to broaden the reach and visibility of your jobs posts by boosting them.
The Facebook Pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to get the most actions you care about at the cheapest cost, and build audiences that...
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
