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  • Achieving Scale with the Reach Objective

    The Reach objective can help maximize the number of people who see your ad over your campaign's lifetime, driving audience impact at scale. Learn the why, when and how of using this objective.

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Ad Auction and Delivery Overview

    The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • Ad Billing Basics

    Learn how to use our cost-control tools to manage how much you spend on ads. Set up a budget and add a spending limit to control spend and understand how billing thresholds work to determine when you'll be charged for...

    • Duration 5m
    • Intermediate
  • Add Motion to Your Story

    Use this lesson to find and apply the Boomerang looping video technique, the rewind camera, and face and photo filters.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Ad Payments Basics

    In this training, learn which payment methods you can use to pay for your ads, how you'll be charged for your ad, how to add or change your primary payment method and how to troubleshoot common payment issues.

    • Duration 5m
    • Intermediate
  • Ad Policies for Content, Creative, and Targeting

    Use this series of lessons to: Learn why an ad may not be approved. Familiarize yourself with the ad review process and how to appeal it. Know what content is acceptable for your ad’s text, landing pages and more. See examples...

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Advanced Creative Techniques for Mobile

    In this course we'll take a look at some advanced methods of optimizing your videos for mobile, and find some inspiring examples from creative businesses.

    • Duration 2m
    • Rating 4.0
    • Advanced
  • Advanced Tricks

    Use this lesson to identify and apply gradient colors, the motion pinning effect, the tap to reveal technique and to stack multiple effects on stories.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Advertise on Marketplace

    This lesson will get you started with advertisements on Facebook Marketplace.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Advertiser Controls

    This lesson shows you how to use Facebook's advertiser tools to help control what content your ads appear next to or within.

    • Duration 5m
    • Rating 5.0
    • Beginner
  • Align KPIs with Business Goals

    A KPI is more than a metric— it tells a story about what is happening in a business at the time of measurement. In this course, we explore how to identify a relevant KPI to align with a business goal...

    • Duration 10m
    • Rating 5.0
    • Intermediate
  • Align KPIs with Business Goals

    A KPI is more than a metric— it tells a story about what is happening in a business at the time of measurement. In this course, we explore how to identify a relevant KPI to align with a business goal...

    • Path
    • Duration 10m
    • Intermediate
    • Award
  • An Introduction to Split Testing

    In this lesson we'll walk through the foundations of split testing as well as scenarios in which to use it.

    • Duration 3m
    • Rating 4.6
    • Beginner
  • App Installs

    Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • A Strong Hypothesis Can Lead to Actionable Insights

    A well-structured hypothesis can lead to valuable and actionable insights, whether or not it turns out to be true. In this lesson, we explore both how to compose a strong hypothesis and how to identify variables to test.

    • Duration 7m
    • Intermediate
  • Audience Insights

    Throughout this course, you will learn how to read and understand the insights available in the Audience Insights tool.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Audience Network Native Ads

    Monetize your mobile app with native ads delivered through Facebook Audience Network. Use this course to: • Understand the definition, composition and benefits of native ads. • Design native ad units for your apps. • Filter ad sources. • Implement...

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner
    • Award
  • Authorization for Ads with Political Content

    Use this lesson to: Identify requirements for authorization to run ads about social issues, elections or politics. Confirm your identity. Link your ad accounts.

    • Duration 5m
    • Rating 5.0
    • Intermediate