Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
All Activities
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
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Maximize performance with Advantage+ sales campaigns
Learn how to use Advantage+ sales campaigns to help improve ad performance, increase efficiency and achieve greater scale.
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Foundations of account security and brand protection
Learn essential concepts and a strategy you can apply to protect your accounts, monitor threats, and resolve issues.
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Introduction to opportunity score
Discover how opportunity score provides recommendations that can help improve campaign performance.
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Handle recovery for clients decreasing investment
Discover how to address and resolve issues with clients reducing their investment in WhatsApp for Business through diagnostic reviews, remedial actions and reset meetings.
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Cross-border trade: maximize international sales with Meta
Discover the best media practices that can help increase international sales on Meta technologies.
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Connect with customers using Meta Business Suite
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
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Measure channel impact with Meta Conversion Lift
Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel lift matters, the...
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How to automate paid messages at scale
Explore message template categories, creation tools, quality management and scaling strategies for paid messaging on WhatsApp.
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Communicate with people on WhatsApp
This course provides an overview of how to bring a business online with the WhatsApp Business app.
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How to use paid messaging on the WhatsApp Business Platform
Learn the fundamentals of paid messaging on the WhatsApp Business Platform and how to apply message categories to your business.
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Optimizing agency workflows with AI creative tools
This workshop explains how to enhance ad performance through personalization and scalable creative delivery. Explore the benefits and practical uses of Advantage+ creative, flexible media, related media and format automation, including how to turn on these features during campaign creation....
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Calibrating your media budget with incremental evidence
Learn how you can calibrate cross-channel measurement to create a budget recommendation you can present with confidence.
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Get started with product catalogs across Meta technologies
The purpose of this workshop is to help learners achieve their business goals with product catalogs. This course is designed to help advertisers get started with catalogs for their ads across Meta technologies. This covers how to populate catalogs with...
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Getting started with your first ad on Meta technologies
The purpose of this webinar is to help new advertisers understand what happens after their first ad goes live. Content covers how the learning phase works, how to read results, tips for the next campaign, common mistakes to avoid and...
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Build an online presence with a Facebook Page
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
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Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Stronger performance with Meta Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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Exploring signals and data sources
Learn how to track customer actions using data sources such as the Meta Pixel, Facebook SDK and Conversions API.
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Determining the best buying type and bid strategy
Explore the available buying types and bid strategies for your campaigns.
