Evaluating and optimizing a Meta Business Messaging strategy
Learn to evaluate and optimize Business Messaging strategies for improved engagement and growth.
All Activities
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AI for advertising: faster answers, smarter spend, stronger results
Webinar learning objectives You didn't start running ads to spend hours pulling reports, troubleshooting account issues, or second-guessing campaign performance. But that's the reality for most advertisers: too much time in campaign management, not enough on what actually grows your...
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Generate leads across Meta technologies
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
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Meta Certification Prep Live Training | Media Planning and Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
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Reach your customers with ads that click to WhatsApp
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
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Get started with catalogs: Improve your shoppable experiences
Webinar learning objectives This training walks you through how to create your catalog in Meta Commerce Manager, add products using different data sources and keep your product information accurate. Explore best practices for organizing your catalog with product sets, maintaining...
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Get started with Meta Ads Manager
Learn how to use Meta ads to establish an online presence, engage with an audience and grow a business.
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Turn your content into ads with Meta
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
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Using Facebook Ads to Drive Subscriptions
Using five levers (Objective, Targeting, Bidding, Optimization and Format) to engage existing and new audiences in order to drive subscribers.
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Configure and Troubleshoot the Conversions API Gateway – Advertising API Developer
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API.In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure it...
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Measure channel impact with Meta Conversion Lift
Learn how to run a Meta Conversion Lift study to determine the influence of your Meta campaigns on other channels, calibrate your attribution model and inform your ad spend with experimental results. You’ll explore why measuring channel lift matters, the...
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Get Started With the Conversions API - Advertising API Developer
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the...
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Cross-border business: Maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Grow your audience with Advantage+ app campaigns
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
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Accelerate your growth
Create a strong foundation from which to seize the best growth opportunities. Find out how the hockey sticks and base system can help you build your startup.
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
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Interpret statistical output
Learn how to interpret statistical analysis and regression results to make decisions based on data.
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Monetize your app with Meta Audience Network
Learn to use Audience Network to maximize revenue through bidding.
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PROFESSIONAL · 510-101 Meta Certified Advanced Marketing Developer
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
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Improve your marketing strategy with marketing mix models
Discover the key characteristics of marketing mix models and learn how these models work.
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