Brand Best Practices
Facebook is one of the best places to raise brand awareness. This course will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience.
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Brand Best Practices
Facebook is one of the best places to raise brand awareness. This lesson will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience.
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Brand Lift
This course teaches advertisers how to use Facebook's Brand Lift solution to measure the impact of Facebook ads on brand equity.
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Brand Safety Across the Facebook Family of Apps and Services
This course explores how our Facebook Community Standards, Instagram Community Guidelines, partner monetization policies, enforcement policies, collaboration with industry partners and advertiser tools can help brands feel safe when advertising across the Facebook family of apps and services.
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Bring Your Business to Life with Stories
Stories on Instagram, Facebook and Messener give you an immersive, full-screen vertical format to bring your business to life through photos, videos, text and effects. This fast-growing format is a great place for brands to connect with their audience via...
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Build A Conversation with Consumers on Messenger
Learn how to build customer relationships through conversation, identify the business problem that the Messenger experience will solve, and the basics of creating and deploying a Messenger experience for your business.
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Build A Lookalike Audience
You already have a strong audience of customers, but how can you find more people like them? Learn how you can utilize our Lookalike Audience tool to find people similar to your audience.
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Build Campaigns with Quick Creation
Quick Creation generates placeholders for campaigns, ad sets, and ads while awaiting final creative and copy.
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Building Brand Awareness with Ads
Increase awareness for your brand by reaching people who are more likely to be interested in it. Examine how to use the Brand awareness objective to get more people to remember your ads. Use this course to: * Identify how...
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Building Custom Audiences
Explore how to build Custom Audiences using a variety of sources.
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Build Out Your Messenger Experience
In this course, we'll cover how to build customer relationships through conversation, identify the business problem that the Messenger experience will solve, and the basics of creating and deploying a Messenger experience for your business.
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Build Your Brand with In-stream Video Ads
In-stream video enables advertisers to reach their audience with more complex messages. Use this lesson to learn: The definition and benefits of in-stream video. Which ad objectives and placements are eligible. How to control where your in-stream...
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Business Goals and Ad Objectives
How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take.
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Business Manager
Business Manager helps businesses and agencies manage their Facebook Pages, ad accounts and apps in one place. Use this lesson to: Get a basic understanding of Business Manager and how to use it. Understand the different account roles.
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Business Manager
Business Manager serves a one-stop shop for advertisers, agencies, publishers and Facebook Marketing Partners to manage their assets and easily share access to assets across their team and with external partners.
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Business Manager: Billing, Payments and Tax Information
This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.
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Business Manager Roles
Business Manager can assign different roles like Admin, Editor, Moderator, Advertiser and Analyst. You can adjust their permissions based on the level of the role one is assigned.
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Campaign Budget Optimization, Pace and Delivery
Campaign Budget Optimization automatically and continuously makes the most efficient use of your budget spending so that you get the best overall result that aligns with your bid strategy. Use this lesson to: Summarize how Campaign Budget Optimization makes the...
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Campaign Performance with Ads Manager
Facebook Ads Manager gives you a complete view of your ad performance across Facebook products. Explore how to navigate through Ads Manager and utilize its reporting function.
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Capture Insights
The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.
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Closing the deal with Conversions
Conversions is one of the most powerful ad objectives for driving business results. Learn how to use the variety of tools in the Conversions objective to drive people to take a valuable action, whether it's a purchase, playing a game,...
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Combine Campaign Insights with Research
An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can...
