All Activities

Include Reels placements in your campaigns

Discover how to get started with the Reels ad placement to help improve your campaign performance.
- Video
- Duration 1m
- Rating 4.7
- Intermediate
Maximize performance with Advantage+ sales campaigns

Learn how to use Advantage+ sales campaigns to help improve ad performance, increase efficiency and achieve greater scale.
- Path
- Duration 25m
- Rating 4.8
- Beginner
- Credential
Improve your marketing strategy with marketing mix models

Discover the key characteristics of marketing mix models and learn how these models work.
- Path
- Duration 40m
- Rating 4.7
- Intermediate
- Credential
Privacy and data protection across Meta technologies

Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
- Path
- Duration 10m
- Rating 4.8
- Beginner
- Credential
Set up Meta Conversions API with a direct integration

This course is for developers and technical marketers. Learn about a server-to-server integration of the Meta Conversions API.
- Path
- Duration 45m
- Rating 4.9
- Advanced
- Credential
How to use paid messaging on the WhatsApp Business Platform

Learn the fundamentals of paid messaging on the WhatsApp Business Platform and how to apply message categories to your business.
- Path
- Duration 55m
- Intermediate
- Credential
Platform setup and your first agent

Build a working demo agent: provision, authenticate, configure and test end to end.
- Path
- Duration 1.7h
- Advanced
- Credential
Connector integration and human handoff

Integrate a CRM connector, configure thread control for human handoff and validate your integration end to end.
- Path
- Duration 2.3h
- Beginner
- Credential
Meta Certified Advertising API Developer

You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
- Collection
- Rating 4.9
Digital Marketing Associate Certification Prep

Discover the fundamental characteristics for successful planning in your digital media campaigns on Facebook and Instagram. In this session, you'll learn about the essentials of digital marketing: from business goal setting, creatives, optimization, and more! Lesson 1: Get Started with...
- Event
- Rating 4.9
Planning for your campaign audience

Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
- Path
- Duration 12m
- Rating 4.0
- Intermediate
- Credential
Generate leads across Meta technologies

Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
- Path
- Duration 25m
- Rating 4.8
- Intermediate
Complete onboarding for the WhatsApp Business Platform

Learn how to complete the onboarding flow and set up payments for the WhatsApp Business Platform.
- Path
- Duration 19m
- Intermediate
- Credential
Use template analytics for the WhatsApp Business Platform

Learn how to use template analytics to help gain insights for marketing automation, customer insights and revenue optimization.
- Path
- Rating 5.0
- Advanced
- Credential
Amplify campaigns with partnership ads

Explore how to scale creator partnerships, manage permissions in Partnership Ads Hub, and run partnership ads in Meta Ads Manager.
- Path
- Duration 20m
- Rating 5.0
- Intermediate
- Credential
Optimize and troubleshoot the Meta Pixel

This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
- Path
- Duration 40m
- Rating 4.9
- Advanced
- Credential
How to create content that stands out on Instagram

This course teaches you how to create content for your business on Instagram.
- Path
- Duration 3m
- Rating 4.9
- Beginner
Aligning business goals with campaign objectives

Explore how to optimize your advertising strategy with campaign objectives, performance goals and data-based decision making.
- Path
- Duration 13m
- Rating 4.9
- Intermediate
- Credential
Monitoring accounts and brand assets

Learn how to monitor your accounts with Business Support Home, Security Center, managed Meta accounts and Brand Rights Protection.
- Path
- Duration 10m
- Rating 5.0
- Beginner
- Credential
Connect with customers using Meta Business Suite

Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
- Path
- Duration 19m
- Rating 4.9
- Beginner
- Credential
Help your customers connect to your business on WhatsApp

This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
- Path
- Duration 20m
- Rating 4.9
- Beginner
Create templates and send messages with the WhatsApp Business Platform

This course covers creating templates and sending messages through the WhatsApp Business Platform.
- Path
- Duration 1.5h
- Rating 5.0
- Advanced
- Credential
Build an online business presence with Instagram

Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
- Path
- Duration 25m
- Rating 4.8
- Beginner
- Credential
Catalog product video to enhance your Advantage+ catalog ads

This course covers the benefits of using catalog product video and how to run ads that use product video.
- Path
- Rating 5.0
- Intermediate
- Credential