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Succeed with Facebook During Mega Sale Events
Every year, shoppers take advantage of mega sales events and other events across the globe. As part of our commitment to help managed clients and agencies maximize the benefit of our apps and services. This course is designed to advise...
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#GenBlack is Skilled: A Seat at the Table
This panel is dedicated to inspiring the next generation of Black professionals who will increase Black economic empowerment through employment and entrepreneurship. The panel will bring together Career Connections alum Maddison Gold, founder of Digital Marketing agency Foundation, Ross...
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Building Community on Facebook & Instagram (Part 1)
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
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Monique Nelson, UWG
Monique L Nelson is chair and chief executive officer of UWG, the country's longest-standing multicultural marketing agency. She took the helm of the agency in May 2012, when founder and advertising pioneer Byron Lewis retired.
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Take Your Ads to the Next Level
Sharpen your advertising skills with advanced advertising solutions. In this two-day immersive workshop, you’ll dive deeper into how you can increase budget, audience, placement, and ad creative liquidity through tools like campaign budget optimization, advanced targeting, automatic placements, dynamic...
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Blueprint Live Virtual Training | Media Planning
Blueprint Live Media Planning are instructor led training sessions to provide advertisers guidance on how Facebook can fit into your media mix. This includes understanding how to plan campaigns that meet your marketing goals and objectives, and evaluating campaign...
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Taylor Graham, Shopify
Taylor helps brick & mortar businesses blur the lines between online and in-person commerce so they can become future-proof. She's a Product Marketer for Shopify Retail, working closely with the product teams to build innovative, easy-to-use solutions that help businesses...
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News Fundamentals: NPI, Facebook News & Quality News Signals
In this class we'll take you through the benefits of News Page index, introduce you to Facebook News and also what to look out for in terms of Quality News Signals to prioritize your content in our News Feed....
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Creativity Finds a Way with the Dance Theatre of Harlem with Anna Glass and Edlynne Laryea
Join us LIVE for an intimate conversation with Anna Glass, Executive Director, Dance Theatre of Harlem and Edylnne Laryea, Head of Industry, Consumer Packaged Goods at Facebook as they take a closer look at how an iconic New York City...
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Choosing the Best Audience for Your Marketing
Learn how to engage the people most likely to be interested in what you’re selling. We’ll explain the concept of target audiences and teach you how to create them for your business.
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Measurement and Analysis on Facebook
One of the main strengths of online advertising is the ability to measure user interactions. In this course, you learn how Facebook centers its measurement and reporting around people and how you can focus on the metrics that align...
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COVID-19 Resources
Get tips, training, and more to help you stay open and connected to customers during the coronavirus (COVID-19) outbreak.
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Shorten the Path from Discovery to Purchase
Learn how to drive transactions by removing friction throughout every stage of the customer journey- from discovery, to purchase, and post-purchase. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled....
