Create and Install the Facebook Pixel
In this lesson, we'll walk through how to create a new Pixel. We'll also look at the different installation methods available to you.
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Boost Your Marketing With Facebook Pixel
The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences...
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Use Pixel Information to Capture Events
In this lesson, we'll look at the different types of events that pixel can help you track.
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Use the Pixel to Create Custom Audiences
In this lesson, we'll look at how to create custom audiences using the pixel, and the benefits of doing so.
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What is the Facebook Pixel?
Through this lesson, we'll take a high-level look at what the Facebook Pixel is, what is does and how it can be used for your business.
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Business Manager: Billing, Payments and Tax Information
This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.
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View and Manage Billing and Payments in Business Manager
Use this training to learn how to change your payment method across multiple ad accounts/Pages in Business Manager. You'll also learn how to create and share downloaded invoices and billing reports for finance management and set up an employee or...
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Taxes and Facebook Ads
Use this training to recognize how taxes may be collected on your Facebook Ads. You'll also learn how to add or update your business' tax identification number to your ad account.
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Grow and Engage Your Facebook Group
In this lesson, we'll go through some best practices to engage and grow you Facebook Group.
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Manage your Facebook Group
In this lesson, we'll go through some ways to help you manage and moderate your Group.
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What are Facebook Groups?
In this lesson, we'll take a high-level look at what Facebook Groups are, their benefits, and some things to consider before you start one.
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Use Facebook Groups to Engage Your Audience
With Facebook Groups you can create a space to build and nurture community around similar interests, topics and stories. Through this course, we'll walk through the main functions of Groups, how to create them and manage them.
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Create a Facebook Group
In this lesson, we'll look at examples of Groups, the roles you can assign Group members, and how to connect Groups to your Page.
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What are Facebook Groups? copy
In this lesson, we'll take a high-level look at what Facebook Groups are, their benefits, and some things to consider before you start one.
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Introduction to Messenger
In this lesson we'll take a high-level look at Messenger and what it offers people both personally and for their business.
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Earn Money With Your Brand
This lesson guides you through how to earn money from your Page through branded content.
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Introduction to Content Monetization
This lesson introduces you to what you need to know to monetize your content across the Facebook family of apps and services.
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Earn Money With Your Videos
This lesson teaches content creators how to start using ad breaks to earn money from their videos.
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Earn Money With Fan Subscriptions
This lesson walks you through how to set up fan subscriptions to earn money from your Facebook Page.
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Earn Money With Your Page Content
This course helps creators monetize their content on Facebook. Learn how to: Manage your monetized content with Creator Studio. Earn money with in-stream ads in your videos. Earn money with fan subscriptions. Earn money with your brand.
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Build Out Your Messenger Experience
In this course, we'll cover how to build customer relationships through conversation, identify the business problem that the Messenger experience will solve, and the basics of creating and deploying a Messenger experience for your business.
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Use Free Tools to Drive People to your Messenger Experience
Use this lesson to: * Include organic discovery as a part of your overall marketing and business plan. * Use free tools and resources to drive discovery of your Messenger experience and initiate conversations.
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Create a Business Messaging Plan
Use this lesson to: * Define the goal(s) you want your business' messaging experience to accomplish * Weigh the benefits of people-powered, automated and hybrid Messenger experiences. * Create a plan for the development, deployment and measurement...
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Use Paid Ad Solutions to Drive People to your Messenger Experience
Use this lesson to: * Determine if it makes sense to include paid ads in your Messenger marketing strategy * Use the Messenger ad placement to advertise your business or business' Messenger experience in people's Messenger inbox * Create...
