Optimize your campaign with Meta Advantage+
This course covers each of the AI ad solutions within Meta Advantage+ and how to use them to improve campaign performance.
Optimize your campaigns
Create a direct connection between your marketing data and the systems that optimize ad targeting so you can effectively measure outcomes and decrease cost per result.
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences. campaigns.
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WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
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Optimize Meta Conversions API
Learn how to optimize Meta Conversions API to help improve ad performance.
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Set up Meta Conversions API with a direct integration
This course is for developers and technical marketers. Learn about a server-to-server integration of the Meta Conversions API.
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Troubleshooting catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Create templates and send messages with the WhatsApp Business Platform
This course covers creating templates and sending messages through the WhatsApp Business Platform.
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Troubleshoot and provide technical support for the WhatsApp Business Platform
This course covers troubleshooting and technical support for the WhatsApp Business Platform.
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Improve your advertising with Advantage+ catalog ads
Learn how to use Advantage+ catalog ads to dynamically deliver personalized ads and product recommendations to customers.
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Introduction to measurement methodologies
Learn how to compare methods, determine whether a test design is valid and match a solution to your business decision.
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From business goals to KPIs
In this course, we’ll explore the relationship between a business goal, the KPIs and the metrics to measure that KPI.
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Campaign evaluation and measurement strategies
Design and implement measurement strategies to evaluate and enhance campaign performance.
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Technical implementation of the Meta Pixel
Install the Meta Pixel and configure events and custom conversions to measure the customer journey.
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Campaign activation tools and Meta Advantage+
Explore how to use Meta Ads Manager and Meta Business Suite for campaign activation, reporting and management.
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Selecting campaign objectives and conversion settings
Learn how to select the best campaign objective and conversion settings in Ads Manager for your business goals.
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Implementing buying types and optimizing delivery
Learn how to set up a campaign through the auction and reservation buying types in Meta Ads Manager.
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Aligning business goals with campaign objectives
Explore how to optimize your advertising strategy with campaign objectives, performance goals and data-based decision making.
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Planning for your campaign audience
Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
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Improving performance through ad creative
Learn how to implement best practices for ad creative in Meta Ads Manager.
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Interpret statistical output
Learn how to interpret statistical analysis and regression results to make decisions based on data.
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Maximize performance with Advantage+ sales campaigns
Learn how to use Advantage+ sales campaigns to help improve ad performance, increase efficiency and achieve greater scale.
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Increase your sales with omnichannel ads across Meta technologies
Use Ads Manager omnichannel optimization to drive online and in-store sales.
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Learn how you can use opportunity score in Ads Manager to help improve your campaign performance.
