Create Authentic Messages
Social media can help you tell your business story, engage your audience, and connect with new customers. Explore tips and tools to help you create your business' social media posts.
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Messenger: Connect and Communicate with Customers
Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers. Don't...
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The Importance of Campaign Objectives
Learn how to define business goals and get started in Ads Manager by selecting an ad objective.
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Facebook Community Manager Online Courses
This program features courses to help community managers build and grow their online communities.
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Good Brief to Great Creative - Creative Strategy
Explore ways to write briefs that inspire and guide agency teams to help improve campaign success. This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators and...
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Elevate Live: How to Cultivate a Poppin’ Community
March is Women’s History Month and Elevate has been celebrating and elevating the stories of women who have created communities that advance, connect, and support Black and Hispanic & Latinx women. This Elevate Live will welcome Aleisbel Vázquez, founder...
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Newsgather with CrowdTangle
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
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Manage Your Ad Campaigns
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
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Technical Pixel Implementation and Troubleshooting - Marketing Developer
The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you...
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Set Up and Use the Facebook Pixel for Ad Campaigns
Learn how to use the Facebook pixel to track customer actions and optimize an advertising strategy.
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Creativity Finds a Way with the Dance Theatre of Harlem with Anna Glass and Edlynne Laryea
Join us LIVE for an intimate conversation with Anna Glass, Executive Director, Dance Theatre of Harlem and Edylnne Laryea, Head of Industry, Consumer Packaged Goods at Facebook as they take a closer look at how an iconic New York City...
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Beyond Brick-and-Mortar: Open Your Shop on Instagram
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
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Advanced Matching for the Web - Marketing Developer
Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more. Please note that this...
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Erik Day, Dell Technologies
Erik Day is the head of Dell Technologies Small Business division in North America, driving initiatives that support the company’s goals around helping entrepreneurs scale and prosper. Day has been at Dell Technologies for more than 20 years and has...
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Catalog on Facebook
Facebook has created the catalog tool to continue to provide solutions that help businesses sell products online. Catalogs can help businesses create meaningful connections between their customers and their product inventory. It helps businesses to find high intent shoppers who...
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Michael Lambert, Dell Technologies
Michael Lambert, joined Dell Technologies in 2000 and has held several sales and marketing roles within the Consumer and Small Business divisions.
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Resources
Join the US Boost with Facebook group for a supportive community of like-minded business owners to get help and share advice.
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Succeed with Facebook During Mega Sale Events
Every year, shoppers take advantage of mega sales events and other events across the globe. As part of our commitment to help managed clients and agencies maximize the benefit of our apps and services. This course is designed to...
