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Live Events
  • A Guide to Ads for Alcohol on Facebook

    This course explains how our policies, standards, and terms of service help keep people, brands, and agencies safe when advertising alcohol brands across the Facebook family of apps and technologies.

    • Path
    • Duration 38m
    • Beginner
    • Award
  • Align KPIs with Business Goals

    A KPI is more than a metric— it tells a story about what is happening in a business at the time of measurement. In this course, we explore how to identify a relevant KPI to align with a business goal...

    • Path
    • Duration 10m
    • Rating 5.0
    • Intermediate
    • Award
  • Align KPIs with Business Goals

    A KPI is more than a metric— it tells a story about what is happening in a business at the time of measurement. In this course, we explore how to identify a relevant KPI to align with a business goal...

    • Duration 10m
    • Rating 5.0
    • Intermediate
  • An Introduction to Split Testing

    In this lesson we'll walk through the foundations of split testing as well as scenarios in which to use it.

    • Duration 3m
    • Rating 4.6
    • Beginner
  • App Installs

    Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award
  • A Strong Hypothesis Leads to Actionable Insights

    A well-structured hypothesis can provide strategists with valuable and actionable insights, whether or not it turns out to be true. In this lesson, we explore both how to compose a strong hypothesis.

    • Duration 5m
    • Rating 3.0
    • Intermediate
  • Attribution Partnerships

    In this lesson, you'll learn when to involve a third-party attribution partner, and what to consider when working with them.

    • Duration 3m
    • Rating 5.0
    • Intermediate
  • Audience Insights

    Throughout this course, you will learn how to read and understand the insights available in the Audience Insights tool.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Award
  • Audience Network Native Ads

    Monetize your mobile app with native ads delivered through Facebook Audience Network. Use this course to: • Understand the definition, composition and benefits of native ads. • Design native ad units for your apps. • Filter ad sources. • Implement...

    • Path
    • Duration 15m
    • Rating 5.0
    • Beginner
    • Award
  • Authorization for Ads with Political Content

    Use this lesson to: Identify requirements for authorization to run ads about social issues, elections or politics. Confirm your identity. Link your ad accounts.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Benefits Overview

    Learn about the FMP benefits that will have access to.

    • Duration 5m
    • Rating 4.0
    • Beginner
  • Best Practice on Remixing Existing Commercials

    In this course, we’ll look at how you can redesign and adapt your TV content in a way that still delivers impact to your audience in the mobile experience.

    • Duration 4m
    • Rating 5.0
    • Advanced
  • Best Practice Tips for Your Creative

    In this course, we'll walk through some best practices when it comes to creative, and ways to grab your audience's attention.

    • Duration 3m
    • Rating 4.8
    • Intermediate
  • Book More Business with Travel Ads

    Use this lesson to learn how to create and deliver travel ads across the Facebook family of apps and services.

    • Duration 15m
    • Rating 4.8
    • Intermediate
    • Award
  • Boost Your Event

    After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Boost your Job Post

    In this lesson, we’ll look at the ways to broaden the reach and visibility of your jobs posts by boosting them.

    • Duration 2m
    • Rating 4.2
    • Beginner
  • Boost Your Marketing With Facebook Pixel

    The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences...

    • Path
    • Duration 12m
    • Rating 4.7
    • Beginner
    • Award
  • Boost Your Post

    Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.

    • Duration 5m
    • Rating 4.6
    • Beginner
  • Boost Your Posts

    Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This course will show you how to boost your posts so they are more likely to appear in...

    • Duration 15m
    • Rating 4.6
    • Beginner
    • Award