All Activities
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How to Make Change: Advocacy in Time of Crisis
At the federal, state and local level, policymakers are making choices that will impact every business owner. From loan and grant programs to government contracts to tax credits, never before has making your voice heard been more important. Join this...
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Gene Alston, Facebook
Gene is responsible for the global business and operations teams for Facebook's Commerce initiatives. Gene joined Facebook in 2017 to lead the GMS Partnerships team and prior to that he spent his career in roles spanning payments, commerce and digital...
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Collaborative Ads
Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.
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Develop community strategies and processes
In this course, you'll examine key processes that community managers use to build and scale their online communities.
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Resources
Get the most out of Facebook business tools here. Learn everything you need to know to drive results for your business, manage your ads, and effectively use our Facebook and Instagram commerce tools.
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Sade Lythcott, National Black Theatre
Harlem native Sade Lythcott is the Chief Executive Officer of the historic National Black Theatre, the nation’s first revenue generating Black Arts complex and the longest run theater by a woman of color. Sade is the daughter of the late...
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Define and establish a community
Learn how to build, grow and maintain a meaningful community by defining its mission, goals, success criteria and guidelines.
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The State of Minority-Owned Businesses with Judy Toland and Monique Nelson
Minority-owned businesses and communities have been disproportionately impacted by COVID-19. This discussion will focus on how these businesses and communities can confront these new economic challenges and opportunities—and find ways to thrive.
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Edlynne Laryea, Facebook
A passionate advocate of new technology, Edlynne Laryea has spent the majority of her career using emerging tech to help organizations transform how they connect with the consumers of today. She is an expert in helping companies adapt to new...
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Make strategic content decisions for a community
Examine best practices and tools for building an engaging content strategy that aligns with your mission, goals and audience.
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Work From Home Yoga with Ita Yoga Studio
Every business has a unique customer journey. Find out why understanding your customers’ journey is important and how mapping their journey can help you serve them more effectively.
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Engage and moderate a community
Engage and moderate your online community by onboarding new members, fostering personal connections and managing conflict.
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Michael Lambert, Dell Technologies
Michael Lambert, joined Dell Technologies in 2000 and has held several sales and marketing roles within the Consumer and Small Business divisions.
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Judy Toland, Facebook
Judith (Judy) Toland is a transformational marketing and sales c-suite executive, with an engineering foundation. She joined Facebook in July 2019 as VP, Head of Scaled Solutions, Global Business Marketing based in the Chicago office. This global role is responsible...
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Jillian Brugal, Brü Florida Growler Bar
Jillian Brugal is the founder and co-owner of BRŪ Florida Growler Bar, one of Tampa’s top-rated neighborhood bars serving brews made all over the Sunshine State. Her life has been both exciting and eclectic, having worked as a CPA with...
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Unsung Heroes: Bold & Sassy Hair Desighns
Often positive change happens because of the extraordinary effort of ordinary people. Here we hear the stories of visionary individuals who dared to move the world to a better place.
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Getting Creative With Your Mobile Phone
Learn how to plan and create ads and posts using your mobile phone. Experience with Facebook or Instagram advertising is not required for this session.
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How to Create Engaging Posts
Learn how to craft Business Page Posts that inform, entertain, and engage people as well as drive business results.
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Anna Glass, Dance Theatre of Harlem
Anna Glass has been involved in the performing arts as both an artist and arts administrator for over twenty-five years. She currently serves as the Executive Director of the Dance Theatre of Harlem where she co-launched, with Artistic Director Virginia...
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Making the Most of Your Visual Identity
Learn about the importance of creating a distinctive visual look and feel and how this can help make your marketing more effective, impactful, and memorable.
