All Activities
Filter
Notice: Checking or unchecking a checkbox in this filter set will change the results list immediately.
-
-
A Guide to Ads for Alcohol on Facebook
This course explains how our policies, standards, and terms of service help keep people, brands, and agencies safe when advertising alcohol brands across the Facebook family of apps and technologies.
-
Align KPIs with Business Goals
A KPI is more than a metric— it tells a story about what is happening in a business at the time of measurement. In this course, we explore how to identify a relevant KPI to align with a business goal...
-
Align KPIs with Business Goals
A KPI is more than a metric— it tells a story about what is happening in a business at the time of measurement. In this course, we explore how to identify a relevant KPI to align with a business goal...
-
Analyze Measurement Data to Extract Key Insights
In this course, you'll learn how to analyze and reconcile data from different measurement solutions to make media buying recommendations.
-
An Introduction to Split Testing
In this lesson we'll walk through the foundations of split testing as well as scenarios in which to use it.
-
App Installs
Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.
-
A Strong Hypothesis Leads to Actionable Insights
A well-structured hypothesis can provide strategists with valuable and actionable insights, whether or not it turns out to be true. In this lesson, we explore both how to compose a strong hypothesis.
-
Attribution Partnerships
In this lesson, you'll learn when to involve a third-party attribution partner, and what to consider when working with them.
-
Audience Insights
Throughout this course, you will learn how to read and understand the insights available in the Audience Insights tool.
-
Audience Network Native Ads
Monetize your mobile app with native ads delivered through Facebook Audience Network. Use this course to: • Understand the definition, composition and benefits of native ads. • Design native ad units for your apps. • Filter ad sources. • Implement...
-
Audience Network Native Ads Benefits
In this lesson, we'll show you how the benefits of native ads in conjunction with our people-based marketing.
-
Audience Network Native Ads Layouts
Learn to view metrics for your campaigns and access reports for your Instagram ads.
-
Authorization for Ads with Political Content
Use this lesson to: Identify requirements for authorization to run ads about social issues, elections or politics. Confirm your identity. Link your ad accounts.
-
Benefits Overview
Learn about the FMP benefits that will have access to.
-
Best Practice on Remixing Existing Commercials
In this course, we’ll look at how you can redesign and adapt your TV content in a way that still delivers impact to your audience in the mobile experience.
-
Best Practices and Practical Considerations
Ad account settings can be customized to fit the needs of your ad campaign.
-
Best Practice Tips for Your Creative
In this course, we'll walk through some best practices when it comes to creative, and ways to grab your audience's attention.
-
Book More Business with Travel Ads
Use this lesson to learn how to create and deliver travel ads across the Facebook family of apps and services.
-
Boost Your Event
After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.
-
Boost your Job Post
In this lesson, we’ll look at the ways to broaden the reach and visibility of your jobs posts by boosting them.
-
Boost Your Marketing With Facebook Pixel
The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences...
-
Boost Your Post
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
-
Boost Your Posts
Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This course will show you how to boost your posts so they are more likely to appear in...
