Learn how to make ad campaign recommendations based on data and insights. ... In this lesson, you will make ad campaign recommendations based on data and insights. ... Make recommendations to meet stakeholder needs When to retest your hypothesis Test and learn mindset What your stakeholders should know, feel and do Key takeaways Knowledge check...
Search Results: Advantage+
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Learn how to build a seamless shopping experience so that your products are discovered by the right people. ... discovery, purchase, post-purchase, friction, commerce, customer, sales, convenience, brand awareness, conversion ... Knowledge check If you want to attract more customers and grow your audience, you can take action to reduce friction...
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This lesson explores the ways that machine learning can enhance a campaign. ... Keep learning Knowledge check This lesson prepares you to Key takeaways Maximize your marketing budget with machine learning Broad audiences Reach people at the right time Align your data source to your targeting tools Additional targeting options Spend more...
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This lesson explores the best practices to optimize your targeting parameters. It also discusses ways to avoid issues such as audience overlap in your targeting. This lesson also recommends best practices for ads targeting. ... Key takeaways Audience exclusions Minimize audience overlap Knowledge check This lesson prepares you to Keep learning...
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This lesson explores ways to diversify ad creative and creative strategy. ... This lesson prepares you to: How to diversify your ad creative by concept How to diversify your ad creative by format Case studies Get relevant ad creative to people likely to be interested in it Knowledge check Key takeaways Keep learning Diversify your creative...
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...to new people who share similar characteristics with current audiences or customers. ... Characteristics of a source audience Size of the lookalike audience Key takeaways Knowledge check Advantage lookalike audiences How to use lookalike audiences Keep learning How Ladyshop uses lookalike audiences This lesson prepares you to About lookalike...
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...help you increase awareness, conversions and more. ... This lesson prepares you to explore the messaging landscape and identify solutions with Messenger From Meta. ... Advantage+ placements Businesses success with messaging Conversational commerce Messenger ad solutions and beyond Messenger as destination People use messaging to connect with...
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In this lesson you'll learn to use A/B Testing across Meta technologies, and how to choose a variable to test. ... In this lesson you’ll learn how to choose a variable for your A/B test and create A/B tests ... Knowledge check This lesson prepares you to: You can create an A/B test for a number of variables in Ads Manager. Setting up an A/B test...
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Learn how lightweight motion can help you capture attention on mobile. This lesson shows you how effective motion can be to engage with people and drive people to take action. ... creative, direct response, conversion ... Knowledge check Imagine your client is concerned with the time and cost of producing videos for their direct response...
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...introduces you to various creative liquidity tools and shows you how they work. ... Dynamic creative In this lesson Asset customization for placements Knowledge check Advantage+ placements Dynamic language optimization Machine learning in Meta Ads Manager can help you deliver personalized ads on a large scale.Advantage+ placements allows...
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...how you can use signals to help build your audience. ... How to use lookalike audiences How Ladyshop uses lookalike audiences Characteristics of a source audience Size of the lookalike audience Key takeaways Knowledge check Advantage lookalike audiences Keep learning This lesson prepares you to About lookalike audiences When lookalike...
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In this lesson, we’ll review the different ways to add items to a catalog and the factors to consider when you choose which method is right for your business. ... Adding items manually, data feed file, bulk upload, pixel, SDK, catalog fields ... Knowledge check How might the evolving ads ecosystem impact advertisers? Use a form to add items to...
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...targeting Audiences in Meta Ads manager Audience overlap refers to the percentage of people in more than one of your audiences, and it can lead to poor ad delivery.Audience exclusions can prevent audience overlap and reserve your budget for people most likely to find your ad relevant.Broad reach and Advantage detailed targeting can help you...
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Learn how updates to SKAdNetwork and Aggregated Event Measurement impact app events. ... How SKAdNetwork and Aggregated Event Measurement affect app events ... Gain more insights on your iOS app promotion campaigns App event optimization prerequisites In this lesson SKAdNetwork (SKAN) How to receive data for SKAdNetwork Aggregated Event...
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Explore best practices for using data to deliver personalized ads at scale while respecting the privacy choices of your customers. ... Explore best practices for using data to deliver personalized ads at scale while respecting the privacy of your customers. ... pixel, sdk, offline conversions, conversions api, data sources ... Knowledge check...
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This lesson explains what catalogs are and how businesses can use them to sell and advertise items on Facebook and Instagram. ... catalog set up, catalog for dynamic ads, Commerce Manager, catalog, edit catalog, scheduled data feed upload. ... Advertise and sell your items Knowledge check The catalog tab in Commerce Manager Manage inventory...
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Learn how to use Meta technologies to nurture customer relationships in the post-purchase phase and grow customer loyalty. ... discovery, purchase, post-purchase, friction, commerce, customer, sales, convenience, brand awareness, conversion ... Knowledge check Now that Storx has identified the key post-purchase friction points, they decide to...
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Explore how the Conversions API can be used along with the Meta Pixel to establish a more reliable data connection. Improve your ad performance by sharing data from your website, app, offline conversions and messaging events. ... Learn how the Conversions API can establish a reliable data connection to share website, app, offline and messaging...
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In this lesson, we learn about how to select ad campaign objectives in Meta Ads Manager that meet your business goals. ... Learn how to choose ad objectives to achieve your business goals. ... Ad objective categories This lesson prepares you to: Keep learning Key takeaways Once you've defined business goals with your client, you can select your...
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...platforms, Meta, Facebook, Instagram, digital marketing ... This lesson prepares you to: Dynamic creative Knowledge check Ad formats Ad placements Maximizing reach with Advantage+ placements Ad platforms Ad placement subcategories Key takeaways Keep learning Select the ad format that aligns most closely with your business objective and...
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In this lesson, you'll learn how to utilize creative and targeting best practices to maximize campaign and ad performance. ... Learn how to utilize creative and targeting best practices to maximize campaign and ad performance for Collaborative Ads ... Broad targeting, retargeting ... Knowledge check Collaborative Ads best practices Key takeaways...
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In this lesson, you'll learn how to use standard and custom events with the Meta Pixel to better understand the actions people take on your website. ... Learn how to use standard and custom events with the Meta Pixel to better understand the actions people take on your website. ... Knowledge check Key takeaways This lesson prepares you to: Keep...
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In this lesson, you'll learn how to use data from signals to guide your marketing strategy and develop relevant ads that enhance reach, optimization and measurement. ... Use data to guide your marketing strategy and develop relevant ads that enhance reach, optimization and measurement. ... Agencies (Under Development) ... Knowledge check When...
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This lesson prepares you to use the information you already have about current and prospective customers to build custom audiences in a way that helps protect privacy. This lesson also explains how data sources, such as the Meta Pixel or the Facebook SDK, can help create custom audiences. ... In this lesson, you'll learn about the functions of...