In this course, we'll compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs. You will learn how to describe how A/B, Brand and Conversion Lift tests work.
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- Get started with Facebook
- Get started with advertising
- Learn advanced buying options
- Target the right audience
- Build awareness
- Drive consideration
- Generate leads
- Promote my app
- Increase online sales
- Increase in-store sales
- Choose ad formats
- Get creative inspiration
- Manage ads
- Measure ad performance
- Learn about Messenger
- Learn about Instagram
- Distribute and monetize content
- Build Community
- How-To Video Tutorials: Facebook
Review
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