This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs. You will also learn how to how A/B, Brand and Conversion Lift tests work.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/700601/w550/brkl6vk.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy83MDA2MDEvdzU1MC9icmtsNnZrLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyMjEwNTAxNn19fV19&Signature=Kw8TMnT1yES8l0yJZjOxzKseYpTVD0gH3S0LFAHNSqt39hX2QH09hiAfF~bOdPP~Eckc92dE~dAXYl9g3LWzXjwg7B3hfycLLDX~sMK1e5sBOdT6EXfTnHr2QOseFMa2oB21CfI-aKtkBIo8QUnYUgcqmeSR9WI42f3zeZDJabpHoDlaTTwxA-zee99sBlRGCyYQ-VFe6ypwxWDlN~sNrJYbjmjJgOS18rrBZ3BFj9nmkQJ0h69O-3FvcmO~zBMTjhQkG1VJDU3Oyhc02dbjJf19zlR1bdF9vC-P98OrkdpEiJM-disLvzL5OKXTKMF3ogr0xbZnYdUPVQMuPIU9Hg__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs. You will also learn how to how A/B, Brand and Conversion Lift tests work.