How to Make Your Instagram Content Stand Out Overview

This course prepares you to create content to help your business get discovered. This course teaches you how to develop a creative plan and use different types of formats to create content that stands out.

Create a Plan for Your Business on Instagram

This lesson teaches you the key components to include in your plan to create content for your business on Instagram. This lesson prepares you to develop a creative plan.

• How to develop a creative plan

• Create a foundation for your content

  • Set clear goals
  • Establish look and voice
  • Use a posting schedule

• How to use marketing goals to guide your posts

• How to create a consistent look and voice

  • Feature a color
  • Try different content themes
  • Share your business personality

Connect with Your Audience in Different Ways

This lesson teaches you how to use different formats of content to connect with your audience. This lesson prepares you to identify different content types to support your business on Instagram.

• How to connect in different ways

• How to use different types of content

  • Feed posts
  • Stories
  • Live
  • Reels

Creative Tips to Make Your Content Stand Out

This lesson teaches you different ways to help your content get discovered on Instagram. This lesson prepares you to create content that helps people learn more about your business.

• How to help people learn more about your business

• Creative ways to make your content stand out

  • How to tell a story with your content
  • How to provide more context
  • How to make time-sensitive announcements
  • How to create a consistent look and feel