Marketers are empowered to optimize their clients’ campaigns by providing technologies that measure conversion events through the customer journey. For customers, it provides personalized experiences that meet their needs and interests. For marketers, it offers powerful full-funnel visibility and actionable insights.
This learning path builds skills for Meta Certified Media Buying Professionals to guide the implementation and troubleshooting of key Meta technologies, including the Meta Pixel, the Conversions API Gateway and offline events.
