This training will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.

Learning objectives
This lesson prepares you to:
-Describe the purpose and function of each best practice for maximizing direct response campaigns across Meta technologies: account simplification, automation, creative diversification, data quality and test and optimize.
-Explain how the tools within Meta Advantage are used to generate revenue growth.
-Identify next steps to implement the five performance best practices.