Encourage customers to interact on WhatsApp
This lesson describes how to build awareness that a business is on WhatsApp and how to use the app's tools to automate and organise communication.
All Activities
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Introduction to the WhatsApp Business platform
Learn about the purpose of the WhatsApp Business platform, how it works and how it helps businesses communicate with customers
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WhatsApp Business platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
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Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
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Connect with voters
This lesson prepares you to use Business Suite to connect with voters and manage your online presence across Facebook and Instagram.
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Find campaign results in Meta Ads Manager
Learn how to view results and identify relevant metrics at the campaign, ad set and ad level in Meta Ads Manager.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Ads Manager.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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How to evaluate and analyse campaign results
Learn how to evaluate past campaigns and use metrics to optimise your approach to future campaigns on Meta Ads Manager.
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Use ads that click to WhatsApp to engage with your customers
Discover ways to engage new and existing customers with ads that click to WhatsApp.
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Get started with the Cloud API
Learn how developers use the WhatsApp Business platform, and the benefits of using the cloud-hosted version of the API.
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Engage your community
This lesson prepares you to create online experiences and use Facebook Messenger, Instagram Direct and WhatsApp to engage with your community.
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Keep your community informed on Facebook and Instagram
This lesson prepares you to provide accurate information, prevent the spread of misinformation and understand how Facebook encourages people to vote.
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Set up your ad creative
Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.
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Generate high-quality leads
This lesson prepares learners to identify ways to enhance the quality of their leads through integrations, optimisations and features across Meta technologies.
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Use app events to optimise throughout the funnel
Learn how to use automatic, standard and custom app events to optimise advertising campaigns throughout the funnel.
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Create a Profile for an Instagram Business Account
This lesson will show how to set up an Instagram profile for a business account.
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Write great ad copy
Learn how to write clear and concise copy for your ads in Meta Ads Manager.
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Establish your campaign on Facebook
This lesson prepares you to set up a Facebook Page for a campaign and connect to your community with using Facebook apps and technologies.
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Create audiences in Meta Ads Manager
Learn how to create New, Custom and Lookalike Audiences when building ads in Ads Manager.
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Share content consistently
This lesson prepares you to plan, create and share content to engage potential voters.
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Drive discovery of your business with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help small businesses reach new and current customers.
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The importance of campaign objectives
Learn how to define business goals and get started in Ads Manager by selecting an ad objective.
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Reach your customers with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help increase the discoverability of your business.
