How to engage with your clients to set both you and the client up for success? The answer is based on science. To help you get started with science-based selling, this session will demonstrate a model for successful client engagement....
You can use these curated lessons to prepare for the 100-101 Meta Certified Digital Marketing Associate exam. They are organised by topic and weight to signify how much of the exam is focused on each subject.
¿Cómo interactúas con los clientes para conseguir tanto tu propio éxito como el de ellos? La respuesta tiene base científica. Para empezar a aplicar ventas con base científica, en esta sesión se demostrará un modelo para la interacción exitosa con...
How to engage with your clients to set both you and the client up for success? The answer is based on science. To help you get started with science-based selling, this session will demonstrate a model for successful client engagement....
Wie kommunizierst du mit deinen Kunden, um sowohl deinen Erfolg als auch den deines Kunden zu sichern? Die Antwort beruht auf wissenschaftlichen Erkenntnissen. Um dir den Einstieg in wissenschaftlich fundiertes Verkaufen zu erleichtern, stellen wir dir in dieser Sitzung ein...
Advanced matching for the web enables advertisers to match Facebook users to pixel events, in cases where the pixel alone cannot perform the matching. Complete this course to learn about options, setup, troubleshooting and more. This training can be...
Ian is the Planning Director at Facebook for Northern Europe. He joined Facebook in 2015 to set up the Connection Planning team. Prior to this, Ian spent 14 years working in planning and strategy at some of the biggest agencies...
An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can...
The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.
Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners.
