Introduction to the WhatsApp Business platform
Learn about the purpose of the WhatsApp Business platform, how it works and how it helps businesses communicate with customers
All Activities
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Reach your customers with ads that click to WhatsApp
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
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Align a business goal to an ad objective
Learn how to set a business goal and choose a ad objective that aligns with their business goal in Meta Ads Manager.
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Drive discovery of your business with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help small businesses reach new and current customers.
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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Engage your community
This lesson prepares you to create online experiences and use Facebook Messenger, Instagram Direct and WhatsApp to engage with your community.
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Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
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Helping people throughout the customer journey
This lesson prepares learners to create an effective lead generation campaign, across Meta technologies, by supporting and nurturing leads throughout the customer journey.
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Connect with voters
This lesson prepares you to use Business Suite to connect with voters and manage your online presence across Facebook and Instagram.
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Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
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Get started with advertising on Facebook and Instagram
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit and payment settings.
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The importance of campaign objectives
Learn how to define business goals and get started in Ads Manager by selecting an ad objective.
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Choose the best ad format
Learn how to choose an ad format that aligns with a given campaign objective and ad placement in Meta Ads Manager.
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Create compelling ad visuals
Create captivating images for ads you build in Meta Ads Manager and make high-quality videos to tell the your business story.
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Use app events to optimise throughout the funnel
Learn how to use automatic, standard and custom app events to optimise advertising campaigns throughout the funnel.
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Get started with the Cloud API
Learn how developers use the WhatsApp Business platform, and the benefits of using the cloud-hosted version of the API.
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Set up your ad creative
Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.
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Establish your campaign on Facebook
This lesson prepares you to set up a Facebook Page for a campaign and connect to your community with using Facebook apps and technologies.
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Generate new leads for your business with Meta lead ads
Explore how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
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Create audiences in Meta Ads Manager
Learn how to create New, Custom and Lookalike Audiences when building ads in Ads Manager.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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WhatsApp Business platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
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How to evaluate and analyse campaign results
Learn how to evaluate past campaigns and use metrics to optimise your approach to future campaigns on Meta Ads Manager.
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Generate high-quality leads
This lesson prepares learners to identify ways to enhance the quality of their leads through integrations, optimisations and features across Meta technologies.
