All Activities
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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
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Videos de productos del catálogo para mejorar tus anuncios de catálogo Advantage+
El propósito de este taller es ayudar a los anunciantes a mejorar la eficacia de sus anuncios de catálogo Advantage+ mediante el uso de videos de productos. El contenido incluye una visión general de los beneficios de usar videos para...
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How to create engaging reels
This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.
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How to create engaging reels
This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.
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GCR - Beginner
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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Reach your customers with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help increase the discoverability of your business.
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Generate new leads for your business with Meta lead ads
Explore how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
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Use Meta App Events to target, optimize and measure
Learn ways to use App Events to improve your business targeting, optimization and measurement practices.
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Write great ad copy
Learn how to write clear and concise copy for your ads in Meta Ads Manager.
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Align a business goal to an ad objective
Learn how to set a business goal and choose a ad objective that aligns with their business goal in Meta Ads Manager.
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Introduction to the WhatsApp Business platform
Learn about the purpose of the WhatsApp Business platform, how it works and how it helps businesses communicate with customers
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Use WhatsApp for a business
Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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How to evaluate and analyse campaign results
Learn how to evaluate past campaigns and use metrics to optimise your approach to future campaigns on Meta Ads Manager.
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Encourage customers to interact on WhatsApp
This lesson describes how to build awareness that a business is on WhatsApp and how to use the app's tools to automate and organise communication.
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WhatsApp Business platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.
