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Learn advanced buying options

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Sharpen your buying skills. Learn about buying options like reach and frequency and creating campaigns that complement TV placements.


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  • Facebook and TV

    Target rating point (TRP) buying on the Facebook family of apps and services allows buyers to purchase Nielsen-verified TRPs. Use this lesson to learn about: The changing media landscape Video advertising on the Facebook. Facebook's TRP buying solution and how it...

    • Duration 15m
    • 4.4
    • Intermediate
  • Plan Reach and Frequency Campaigns with Campaign Planner

    Campaign Planner can help you create, compare and share media plans for reach and frequency ad campaigns across the Facebook family of apps and services. Use this lesson to: Learn the capabilities of Campaign Planner. Get started with Campaign Planner.

    • Duration 15m
    • 4.3
    • Intermediate
  • Reach and Frequency Buying on Facebook

    Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads. By the end of...

    • Duration 15m
    • 4.6
    • Intermediate