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Learn advanced buying options

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Sharpen your buying skills. Learn about buying options like reach and frequency and creating campaigns that complement TV placements.

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  • Four Dimensions of Liquidity

    In this training, you’ll learn how media teams that embrace machine learning and Facebook liquidity tools become more efficient and uncover fresh insights. You’ll also learn about the tools that increase liquidity across four dimensions: budget, audience, placement and creative.

    • Path
    • Duration 50m
    • Rating 4.4
    • Intermediate
    • Award
  • Create Facebook Ads

    Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This lesson teaches you to create, publish, and purchase ads on the Facebook family of apps and services.

    • Path
    • Duration 35m
    • Rating 4.9
    • Beginner
    • Award
  • Brand Best Practices

    Facebook is one of the best places to raise brand awareness. This lesson will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience.

    • Path
    • Duration 35m
    • Rating 4.8
    • Beginner
    • Award
  • Reach and Frequency Campaigns

    Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads.

    • Path
    • Duration 25m
    • Rating 4.8
    • Intermediate
    • Award