Duration: 90 minutes Exam audience: entry level marketers, including students and job seekers. Meta Certified Media Measurement Specialist Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you obtain. Register for exam ... You can use these curated lessons to prepare...
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Duration: 90 minutes Exam audience: digital planners, media planners, programmatic planners, comms planners, marketing consultants and planning and buying hybrid roles. Meta Certified Media Measurement Specialist Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you...
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Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners. ... insights, Facebook IQ, data, research, measurement, storytelling ... Introduction You've performed extensive research, captured...
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... Frame 2158.png ... Join us as we share best practices around building creative ideas for your cause on Facebook and Instagram. The below workshops will cover creative considerations, case studies and tips on how to get started with editing your videos. Recommended Workshop Sessions Day 1, September 9th ... Presenter: Manu Gambagorte...
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Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real change Sarah Hartnett Sarah has worked in the advertising and technology industries for the past 15 years, with ad agency...
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Explore how you can use A/B tests and lift tests to measure the impact your ads have on customers and how to use metrics to develop your strategy. ... Understand the importance of testing the creative in your ad campaigns. ... AEP ,Discovery Commerce ,Topics for Experiments ,Get started with advertising
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This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting and interacting with organic posts, and trying out Facebook ads to help accomplish your organization's goals. Martha...
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The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions. ... insights, Facebook IQ, data, research, measurement, storytelling ... Application With all of these resources...
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Duration: 105 minutes Exam audience: digital media buyers, account salespeople, account managers, account executives, marketing executives, social media managers, brand marketers and marketing consultants. After you’ve passed the Media Buying Professional Exam, you can earn any of the three specialist badges: Meta Certified Technical...
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Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change. Manu Gambagorte Manu has been in the advertising industry for 15 years helping brands and organizations to innovate and...
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Why Facebook Ads
Reklamlar Hakkında Temel BilgilerLearn the benefits of using Facebook Ads for your nonprofit organization. Explore how to increase supporter engagement through Facebook Ads, what Facebook Ads can do for your organization, as well as the typical...
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Introduction to Ads Basics
Reklamlar Hakkında Temel BilgilerUse this series of lessons to learn how to use Facebook Ads for your nonprofit organization. ... Welcome to Ads Basics! We want to help you take your organization to the next level by using Facebook Ads. Amplify Your...
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What is Your Budget?
Reklamlar Hakkında Temel BilgilerSetting a budget for your ads on Facebook is key to your success. Learn how to set a budget and schedule to maximize your ads on Facebook for your organization. ... You want to spend enough to increase your bottom...
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Advertising Goal
Reklamlar Hakkında Temel BilgilerLearn to be successful using Facebook Ads by choosing the right advertising goal, marketing funnel, and marketing objective. ... What do you hope to accomplish by using Facebook Ads for your organization? Answering...
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Think About Your Strategy
Reklamlar Hakkında Temel BilgilerGet an overview of how to create a strategy for using Facebook Ads to promote your nonprofit organization. In this lesson you will learn how to select an Advertising Objective, understand your audience, set a budget,...
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Crisis Response
Reklamlar Hakkında Temel BilgilerWe never know when a crisis might strike. This lesson will help your organization to develop appropriate ads during a public crisis and examine strategies to help your organization take a step back, stay connected,...
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Creative Inspirations
Reklamlar Hakkında Temel BilgilerWho wants to see boring content? Your audience and supporters want content that evokes emotions and inspires them to be a part of your organization’s mission. In this lesson, learn how to inspire people through...
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Bu dersi şu amaçlarla kullanabilirsiniz: • Kreatifinizi hikaye reklamları için optimize etme. • Hikayelerde daha ilgi çekici reklamlar oluşturma. ... Instagram, Facebook, Messenger, WhatsApp, Durum, WhatsApp Durumu, Hikaye, Hikayeler, Organik, Organik hikaye, Reklamlar, hikayelerdeki reklamlar, hikaye reklamları, video, mobil, tam ekran,...
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Bu ders sizi bir işletme hedefi belirlemeye ve buna en uygun reklam verme amacını seçmeye hazırlayacak. ... Meta Reklam Yöneticisi'nde bir işletme hedefi belirlemeyi ve işletme hedefine en uygun reklam verme amacını seçmeyi öğrenin. ... Meta reklam yöneticisi, reklam yöneticisi, reklam hesabı, reklam verme amaçları, reklam oluşturma, nasıl...
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Who Are You Trying to Reach?
Reklamlar Hakkında Temel BilgilerUnderstanding your audience is key to successful advertising. In this lesson you will learn how to choose your audience, create a custom audience and core audience, as well as create a lookalike audience. ... What is...
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Bir kataloğu nasıl oluşturacağınızı, güncel tutacağınızı ve paylaşacağınızı öğrenin. ... Bu derste bir kataloğu nasıl oluşturacağınızı ve güncel tutacağınızı göreceksiniz. ... WhatsApp Business uygulaması, işletme profili, katalog, güncelleme, paylaşma ... Bir katalog kullanarak mobil vitrin oluşturma. Bu dersle hazırlanacağınız konular:...
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İşletmeniz için bir hedef kitle oluşturun. Bir hedef kitle belirlemek için şablonunuzu kullanın. ... Bu derste işletmeniz için hedef kitleleri nasıl kullanacağınızı öğreneceksiniz. ... hedef kitle oluşturma, facebook hedef kitle, pazarlama çalışmaları, işletme hedef kitle stratejisi, hedef pazar ... Bu dersle hazırlanacağınız konular: Lucky...
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WhatsApp Business uygulamasını kullanarak dijital bir vitrin oluşturmayı öğrenin. ... Bu derste, konuşmaya dayalı bir işletmenin nasıl katalog oluşturabileceği açıklanmaktadır. ... WhatsApp, WhatsApp Business uygulaması, WhatsApp Business, katalog, işletme profili ... Bu dersle hazırlanacağınız konular: Önemli çıkarımlar Daha fazla yardım almak...
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Instagram Stories'i, insanları işletmenizle etkileşime geçmeye teşvik edecek şekilde kullanmanın farklı yollarını öğrenin. ... Bu derste, hedef kitlenizi işletmenizle etkileşimde bulunmaya davet etmek için Instagram Stories'in etkileşimli özelliklerini kullanmaya hazırlanacaksınız. ... Instagram, Instagram for business, Instagram'da hedef...