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All Activities

127 results returned
  • Auction bid strategies

    This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.

    • Path
    • Duration 25m
    • Rating 4.8
    • Beginner
    • Credential
  • Meta Advertising Standards

    In this course, you'll learn about the Meta Advertising Standards.

    • Path
    • Duration 15m
    • Rating 4.9
    • Intermediate
    • Credential
  • Creative essentials

    Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.

    • Path
    • Duration 10m
    • Rating 5.0
    • Beginner
    • Credential
  • Establish a Facebook Page following

    Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.

    • Path
    • Duration 15m
    • Rating 4.8
    • Beginner
    • Credential
  • Collaborative Ads

    Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.

    • Path
    • Duration 30m
    • Rating 4.6
    • Intermediate
    • Credential
  • Meta Ads Manager

    In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.

    • Path
    • Duration 20m
    • Rating 4.7
    • Intermediate
    • Credential
  • Get started with data-driven marketing

    Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.

    • Path
    • Duration 15m
    • Rating 4.6
    • Beginner
    • Credential
  • Campaign reporting in Meta Ads Manager

    Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.

    • Path
    • Duration 10m
    • Rating 4.9
    • Intermediate
    • Credential
  • Meta Business Manager

    In this course, you'll learn the features of Business Manager and how to set up an account.

    • Path
    • Duration 26m
    • Rating 4.8
    • Intermediate
    • Credential
  • From business goals to ad objectives

    Learn how to create measurable business goals and choose the campaign objective to meet your goal.

    • Path
    • Duration 10m
    • Rating 4.5
    • Beginner
    • Credential
  • Engage and moderate a community

    Engage and moderate your online community by onboarding new members, fostering personal connections and managing conflict.

    • Path
    • Duration 20m
    • Rating 4.8
    • Beginner
    • Credential
  • Online Fundraising With Facebook

    Learn how your nonprofit can use Facebook tools to create a fundraiser or amplify fundraising efforts.

    • Path
    • Duration 40m
    • Rating 4.7
    • Beginner
    • Credential
  • Buying types

    Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.

    • Path
    • Duration 15m
    • Rating 4.7
    • Beginner
    • Credential
  • Define your audience

    In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.

    • Path
    • Duration 50m
    • Rating 4.7
    • Beginner
    • Credential