Build an Online Business Presence With a Facebook Page
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.
In this course, you'll learn about the Meta Advertising Standards.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Learn how to establish a Facebook Page following and best practices for creating posts to engage with audiences.
Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
In this course, you'll examine key processes that community managers use to build and scale their online communities.
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
Learn how to expand your cross-border business, reach audiences in new markets, set up logistics, localize ads and grow online sales.
In this course, you'll learn the features of Business Manager and how to set up an account.
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
Engage and moderate your online community by onboarding new members, fostering personal connections and managing conflict.
Learn how to design ad creative for each stage of the marketing funnel.
Learn how your nonprofit can use Facebook tools to create a fundraiser or amplify fundraising efforts.
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
Use Meta Foresight to better understand your audience, explore your industries and enhance your ad planning and buying.
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.