Semua Aktivitas
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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
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Population Density Maps
Facebook’s Population Density Maps help nonprofit and multilateral agencies plan vaccination campaigns, respond to natural disasters, and evaluate rural electrification plans. These maps help researchers assess the ways in which climate change and urbanization impact where people live. This video...
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Measure the impact of your ad creative
Understand the importance of testing the creative in your ad campaigns.
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600-101: Meta Certified Community Manager
This program features courses to help community managers build and grow their online communities.
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100-101: Meta Certified Digital Marketing Associate
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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400-101: Meta Certified Media Planning Professional
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
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Introduction to Measurement Methodologies: From Business Goals to KPIs
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and...
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Develop Your Brand With Video on Facebook and Instagram
Learn how to effectively use video across Facebook and Instagram to drive business growth, engage your audience, and achieve your marketing goals. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
