Audience Network 시작하기
이 과정에서는 Audience Network를 사용해 앱을 수익화하고, 해당 광고 형식을 파악하고, 앱 내 광고를 위한 Audience Network 소프트웨어 개발 키트(SDK)를 설치하는 방법에 대해 알아봅니다.
모든 활동
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Audience Network를 통해 앱에 광고 게재하기
이 과정에서는 Audience Network SDK를 사용하여 앱 내 광고를 게재하고, Audience Network AP로 성과 데이터를 다운로드하고, Audience Network SDK 통합을 테스트하는 방법에 대해 알아봅니다.
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Instagram 콘텐츠를 돋보이게 하는 방법
이 과정에서는 Instagram에서 비즈니스를 위해 콘텐츠를 만드는 방법을 배웁니다.
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효과적인 광고 문구를 작성하기 위한 팁
이 과정에서는 Meta 플랫폼 전반에 게재할 광고에 명확하고 간결한 문구를 작성하는 방법을 배워봅니다.
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Instagram을 통해 비즈니스를 온라인으로 확장하기
이 과정에서는 Instagram 비즈니스 계정을 설정하고 프로필을 만들어 발견을 유도하고 고객과 연결하는 방법을 배웁니다.
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Instagram에서 방송하기
이 강좌에서는 비즈니스를 위한 Instagram Live 사용 방법을 배웁니다.
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Instagram 게시물을 광고로 활용하는 방법
이 과정에서는 게시물과 스토리를 Instagram에서 비즈니스의 광고로 활용하는 방법을 배웁니다.
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광고의 크리에이티브 영향 측정하기
이 과정에서는 광고 캠페인에 고품질의 크리에이티브를 사용하는 것의 중요성을 알아봅니다.
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Instagram에서 참여를 유도하는 콘텐츠 만들기
이 과정에서는 비즈니스를 사람들에게 알리고 Instagram에서 참여를 유도하는 데 도움이 되는 크리에이티브 모범 사례를 소개합니다.
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Disaster Resilience Best Practices
Developing a resilient organization is about identifying what you can’t afford to lose and planning for how to prevent loss if a disaster occurs. While this may seem a daunting task, determining your organization’s resiliency strategy is more straightforward than...
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Data Products and Solutions From Facebook's Data4Good Team
Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in...
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Climate Change Opinion Survey 2021
In partnership with the Yale Program on Climate Change Communication, Facebook Data for Good released a new dataset and findings from the 2021 Climate Change Opinion Survey to support research on #climatechange. These resources can help provide non-profits and...
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Impactful Internal Communications
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
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Maximize Your Organization's Impact (Advanced)
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
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The Power of Community for Social Impact
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
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Climate Champions
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
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Getting Started with Facebook for Your Cause (Beginner)
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
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Video Editing 101
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
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Creative Cause Driven Ideas
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
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Understanding Social Issue Ad Policies
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
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