Build an Online Business Presence with a Facebook Page
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
All Activities
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400-101: Meta Certified Media Planning Professional
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
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How to create engaging reels
This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.
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How to create engaging reels
This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.
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Meta Community Management Online Courses
This program features courses to help community managers build and grow their online communities.
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GCR - Beginner
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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How to evaluate and analyse campaign results
Learn how to evaluate past campaigns and use metrics to optimise your approach to future campaigns on Meta Ads Manager.
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Get started with advertising on Facebook and Instagram
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit and payment settings.
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Use ads that click to WhatsApp to engage with your customers
Discover ways to engage new and existing customers with ads that click to WhatsApp.
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Tell your campaign story on Instagram
This lesson prepares you to establish and engage with an Instagram community for your campaign.
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Engage your community
This lesson prepares you to create online experiences and use Facebook Messenger, Instagram Direct and WhatsApp to engage with your community.
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Measure the performance of your content
This lesson prepares you to view performance insights for your Facebook Page and Instagram account, and use insights to plan content for future posts.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Set up your ad creative
Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.
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Keep your community informed on Facebook and Instagram
This lesson prepares you to provide accurate information, prevent the spread of misinformation and understand how Facebook encourages people to vote.
