All Activities

WhatsApp marketing

• Collection

Meta Ads Manager learning

• Collection

Facebook marketing

• Collection
• Rating 5.0

Create Reels

• Collection

Instagram marketing 

• Collection

How to create engaging reels

This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.

• Path
• Duration 5mins
• Rating 5.0
• Beginner
• Credential

How to create engaging reels

This video course will show you how to make reels for your personal or professional brand that entertain people and help you get discovered.

• Duration 5mins
• Rating 5.0
• Beginner

GCR - Beginner

You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.

• Collection
• Rating 4.9

Engage your community

This lesson prepares you to create online experiences and use Facebook Messenger, Instagram Direct and WhatsApp to engage with your community.

• Duration 5mins
• Beginner

Keep your community informed on Facebook and Instagram

This lesson prepares you to provide accurate information, prevent the spread of misinformation and understand how Facebook encourages people to vote.

• Duration 10mins
• Beginner

Use ads that click to WhatsApp to engage with your customers

Discover ways to engage new and existing customers with ads that click to WhatsApp.

• Duration 5mins
• Beginner

Generate high-quality leads

This lesson prepares learners to identify ways to enhance the quality of their leads through integrations, optimisations and features across Meta technologies.

• Duration 5mins
• Intermediate

Get started with advertising on Facebook and Instagram

Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.

• Path
• Duration 15mins
• Rating 5.0
• Beginner
• Credential

Create compelling ad visuals

Create captivating images for ads you build in Meta Ads Manager and make high-quality videos to tell the your business story.

• Duration 5mins
• Rating 4.5
• Intermediate

Build an online business presence with Instagram

Learn how to establish an online presence for a business with the free tools and features of an Instagram Business account.

• Path
• Duration 15mins
• Beginner
• Credential

Write great ad copy

Learn how to write clear and concise copy for your ads in Meta Ads Manager.

• Duration 3mins
• Rating 4.5
• Intermediate

Tell your campaign story on Instagram

This lesson prepares you to establish and engage with an Instagram community for your campaign.

• Duration 10mins
• Beginner

Use app events to optimise throughout the funnel

Learn how to use automatic, standard and custom app events to optimise advertising campaigns throughout the funnel.

• Duration 5mins
• Beginner

Set up your ad creative

Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.

• Duration 3mins
• Rating 5.0
• Intermediate

Encourage customers to interact on WhatsApp

This lesson describes how to build awareness that a business is on WhatsApp and how to use the app's tools to automate and organise communication.

• Duration 5mins
• Rating 5.0
• Beginner

Create audiences in Meta Ads Manager

Learn how to create New, Custom and Lookalike Audiences when building ads in Ads Manager.

• Duration 5mins
• Rating 5.0
• Intermediate

Manage your ad campaigns

Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.

• Path
• Duration 15mins
• Intermediate

Reach your customers with ads that click to WhatsApp

Learn how ads that click to WhatsApp can help increase the discoverability of your business.

• Path
• Duration 15mins
• Beginner

WhatsApp Business platform overview

Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.

• Path
• Duration 15mins
• Rating 4.7
• Beginner