Introduction to lead generation with Meta technologies
This lesson prepares you to determine which lead generation product aligns best with your campaign strategy and with customer communication preferences across Meta technologies.
All Activities
-
-
Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Ads Manager.
-
Get discovered with an Instagram Business account
This lesson will show how to create and use an Instagram Business account to achieve business goals.
-
Write great ad copy
Learn how to write clear and concise copy for your ads in Meta Ads Manager.
-
Create a Profile for an Instagram Business Account
This lesson will show how to set up an Instagram profile for a business account.
-
Generate high-quality leads
This lesson prepares learners to identify ways to enhance the quality of their leads through integrations, optimisations and features across Meta technologies.
-
The three types of ad audiences
Learn how to define and differentiate the various types of audiences available for ad campaigns in Meta Ads Manager.
-
Reach your customers with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help increase the discoverability of your business.
-
Drive discovery of your business with ads that click to WhatsApp
Learn how ads that click to WhatsApp can help small businesses reach new and current customers.
-
Connect with voters
This lesson prepares you to use Business Suite to connect with voters and manage your online presence across Facebook and Instagram.
-
Engage your community
This lesson prepares you to create online experiences and use Facebook Messenger, Instagram Direct and WhatsApp to engage with your community.
-
Establish your campaign on Facebook
This lesson prepares you to set up a Facebook Page for a campaign and connect to your community with using Facebook apps and technologies.
-
Use app events to optimise throughout the funnel
Learn how to use automatic, standard and custom app events to optimise advertising campaigns throughout the funnel.
-
Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for ad campaigns in Ads Manager.
-
Manage your ad campaigns
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
-
Create compelling ad visuals
Create captivating images for ads you build in Meta Ads Manager and make high-quality videos to tell the your business story.
-
Create audiences in Meta Ads Manager
Learn how to create New, Custom and Lookalike Audiences when building ads in Ads Manager.
-
Find campaign results in Meta Ads Manager
Learn how to view results and identify relevant metrics at the campaign, ad set and ad level in Meta Ads Manager.
-
How to Implement Meta app events
Learn how to choose the correct Meta app events implementation method based on your business goals.
-
Showcase products and services with a catalogue
This lesson shows you how to build and maintain a catalogue.
-
Tell your campaign story on Instagram
This lesson prepares you to establish and engage with an Instagram community for your campaign.
-
Build an online business presence with Instagram
Learn how to establish an online presence for a business with the free tools and features of an Instagram Business account.
-
Introduction to the WhatsApp Business platform
Learn about the purpose of the WhatsApp Business platform, how it works and how it helps businesses communicate with customers
-
Generate new leads for your business with Meta lead ads
Explore how you can achieve, and optimize for, quality leads using lead generation solutions across Meta technologies.
