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Learn new skills to build your brand or business
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257 results returned

  • WhatsApp Business platform overview

    Learn about the purpose and use cases of the WhatsApp Business Platform, and the benefits of using the cloud-hosted version of the API.

    • Path
    • Duration 15mins
    • Beginner

  • Engage your community

    This lesson prepares you to create online experiences and use Facebook Messenger, Instagram Direct and WhatsApp to engage with your community.

    • Duration 5mins
    • Beginner

  • The three types of ad audiences

    Learn how to define and differentiate the various types of audiences available for ad campaigns in Meta Ads Manager.

    • Duration 5mins
    • Rating 3.0
    • Intermediate

  • Establish your campaign on Facebook

    This lesson prepares you to set up a Facebook Page for a campaign and connect to your community with using Facebook apps and technologies.

    • Duration 10mins
    • Beginner

  • Connect with voters

    This lesson prepares you to use Business Suite to connect with voters and manage your online presence across Facebook and Instagram.

    • Duration 5mins
    • Beginner

  • Manage your ad campaigns

    Learn where to find key metrics in Ads Manager and how to use them to analyse campaign results.

    • Path
    • Duration 15mins
    • Intermediate
    • Credential

  • Set up your ad creative

    Learn how to understand the creative elements and add action buttons to your ads in Meta Ads Manager.

    • Duration 3mins
    • Rating 5.0
    • Intermediate

  • Choose the best ad format

    Learn how to choose an ad format that aligns with a given campaign objective and ad placement in Meta Ads Manager.

    • Duration 5mins
    • Rating 5.0
    • Intermediate

  • Create ads that click to WhatsApp

    Learn how to create ads that click to WhatsApp from your WhatsApp Business app, Facebook Page and Instagram business account.

    • Duration 5mins
    • Beginner

  • Get started with the Cloud API

    Learn how developers use the WhatsApp Business platform, and the benefits of using the cloud-hosted version of the API.

    • Duration 5mins
    • Intermediate

  • Write great ad copy

    Learn how to write clear and concise copy for your ads in Meta Ads Manager.

    • Duration 3mins
    • Rating 4.5
    • Intermediate

  • Share content consistently

    This lesson prepares you to plan, create and share content to engage potential voters.

    • Duration 5mins
    • Beginner

  • Generate high-quality leads

    This lesson prepares learners to identify ways to enhance the quality of their leads through integrations, optimisations and features across Meta technologies.

    • Duration 5mins
    • Intermediate

  • Use WhatsApp for a business

    Learn about the value of a WhatsApp Business account, how to set one up and how to connect with customers.

    • Path
    • Duration 15mins
    • Beginner
    • Credential