Use Meta App Events to target, optimize and measure
Learn ways to use App Events to improve your business targeting, optimization and measurement practices.
All Activities
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Choose the best ad format
Learn how to choose an ad format that aligns with a given campaign objective and ad placement in Meta Ads Manager.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Helping people throughout the customer journey
This lesson prepares learners to create an effective lead generation campaign, across Meta technologies, by supporting and nurturing leads throughout the customer journey.
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Create ads that click to WhatsApp
Learn how to create ads that click to WhatsApp from your WhatsApp Business app, Facebook Page and Instagram business account.
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Keep your community informed on Facebook and Instagram
This lesson prepares you to provide accurate information, prevent the spread of misinformation and understand how Facebook encourages people to vote.
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Creative Tips to Enhance Your Feed Posts
This lesson provides an overview of creative tips to enhance Instagram feed posts.
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Create a Plan for Your Instagram Feed Posts
This lesson provides an overview of the basics of Instagram feed posts and content planning.
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Use Creative Tools to Enhance Your Instagram Feed Posts
This lesson covers additional tools to enhance and customise photos and videos in your Instagram Feed.
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Meta Certification Practice Test Review - Media Buying
In preparation for the exams, meet with the Meta Blueprint team to take and review the Media Buying practice test together. During the session, you would answer all the questions together with the other attendees via polls, and your Blueprint trainer...
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Meta Certification Practice Test Review - Media Planning
Prepare for your Media Planning certification exam live with the Meta Blueprint team. In this study session, you will answer practice test questions in real-time along with other attendees via polls. After each question, your Blueprint trainer will provide tips...
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Create social media content
This lesson teaches you how to create content with different tips and tricks.
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Find opportunities for engagement
This lesson teaches you how to turn engaged audiences into customers for your business on Facebook and Instagram.
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Understand the customer journey
Learn about the importance of the customer journey.
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Set up a business account on Instagram
This lesson prepares you to set up your business account on Instagram to get discovered and connect with customers.
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Attract an audience on social media overview
This overview outlines ways to attract your ideal audience online.
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Understand audiences
This lesson teaches you what a target audience is and how you can create one for your business.
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Select your social media channels overview
This overview outlines how to identify social media channels for your business.
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Create SMART Marketing goals for your business
Learn how to create SMART goals and keep track of your progress.
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Establish relationships with your customers on Facebook and Instagram
This lesson teaches you different ways to build relationships with customers.
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Create a social media map for your business
This lesson teaches you how to develop a social media plan.
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Why SMART goals matter
Learn about SMART goals and how they can be applied to your business.
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Bring your business online with Instagram overview
This overview outlines how you can use Instagram for your business.
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Help your customers connect to your business on WhatsApp overview
This overview outlines how you can use WhatsApp to facilitate direct conversations with your customers.
