適合您廣告的創意版位和格式
本單元能助您做好萬全準備，建立理想廣告向用戶提供服務資訊和說明。
所有活動
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如何將 Instagram 貼文轉變成廣告
本課程說明如何使用 Instagram 貼文和限時動態為商家刊登廣告。
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運用 Instagram 拓展網路業務
本課程說明如何設定 Instagram 商業帳號和建立商業檔案，以增加商家的曝光機會，並與顧客建立聯繫。
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如何讓 Instagram 內容超群出眾
本課程說明如何為商家建立 Instagram 內容。
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撰寫成功廣告文案的祕訣
本單元能助您做好萬全準備，為 Meta 平台上的廣告撰寫簡潔明瞭的廣告文案。
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列出關鍵績效指標（KPI）以提升成果
理想的關鍵績效指標（KPI）可協助您制定業務目標和行銷成果。
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限時動態廣告的創意發想考量
本單元將帶您深入瞭解 Facebook 限時動態和 Instagram 限時動態如何改變故事行銷手法。
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Disaster Resilience Best Practices
Developing a resilient organization is about identifying what you can’t afford to lose and planning for how to prevent loss if a disaster occurs. While this may seem a daunting task, determining your organization’s resiliency strategy is more straightforward than...
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Climate Change Opinion Survey 2021
In partnership with the Yale Program on Climate Change Communication, Facebook Data for Good released a new dataset and findings from the 2021 Climate Change Opinion Survey to support research on #climatechange. These resources can help provide non-profits and...
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Data Products and Solutions From Facebook's Data4Good Team
Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in...
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Climate Champions
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
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Impactful Internal Communications
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
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The Power of Community for Social Impact
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
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Maximize Your Organization's Impact (Advanced)
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
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Getting Started with Facebook for Your Cause (Beginner)
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
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廣告基本入門
歡迎來到廣告基本入門網路學習中心。在以下單元中，您將以互動的方式學習 Facebook 的廣告基本入門。
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Facebook 社群管理員網路學習課程
透過一系列的社群管理員網路學習課程，您將深入探索社群打造策略，同時瞭解如何管理網路社群和促進社群互動。所有單元涵蓋的主題均適用於非營利組織、興趣社群，以及品牌和代理商。不管是建立、拓展網路社群還是為社群維持人氣，您都可以參考這項教學計畫所提供的內容。
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Understanding Social Issue Ad Policies
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
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Creative Cause Driven Ideas
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
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Video Editing 101
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
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