Knowledge Check
Take this quiz to assess your knowledge on the Pixel and the Conversions API.
All Activities
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences.
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Maximise performance with Advantage+ shopping campaigns
Learn how to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Understanding Meta Advertising Standards
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
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Reach Relevant People with the Pixel
This lesson will review how to connect with people who have visited a business website by creating a Customised or Lookalike Audience with Facebook pixel.
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Advanced matching for websites
Learn how to use advanced matching for websites to optimise ad campaigns and protect user privacy.
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Use Meta Technologies to Connect with Audiences
This lesson reviews how businesses can establish a presence on Facebook, Instagram and WhatsApp.
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Optimise the Conversions API
Learn how to optimise the configuration of the Conversions API.
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Optimise your campaign with Meta Advantage
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
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Meta Ads Manager basics
In this course, you'll learn about campaigns, ad sets & ads, as well as setup options available for each campaign objective.
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Help your customers connect to your business on WhatsApp
Learn how to communicate with customers, share QR codes and enable people to discover your business through ads that clicks to WhatsApp.
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Stay connected with your customers online
This course teaches you how to bring your business online to connect with people.
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Set up and Use the Pixel and the Conversions API for Ad Campaigns
Learn how to use the Pixel and the Conversions API to receive data on customer actions and optimise an advertising strategy.
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Be discovered with Reels on Facebook and Instagram
Learn how to use Reels to connect with relevant audiences in a format that resonates with them.
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Get started with the Pixel and Conversions API
This lesson will prepare learners to use the Pixel and the Conversions API. Students will learn about the value of the Pixel and the Conversions API and how to install them on a business website.
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Power your advertising with Advantage+ catalogue ads
This course prepares you to explore how Advantage+ catalogue ads can deliver relevant, personalised ads to your audience.
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Privacy and data protection across Meta technologies
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
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Introduction to Meta Technologies
This lesson reviews how to use Meta technologies to establish an online business presence.
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Build an Online Business Presence with a Facebook Page
Learn about the value of a Facebook Page and how to create one, as well as tools to manage an online presence.
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Start Marketing with Meta Technologies
Learn how to use Meta technologies to establish an online presence, engage with an audience and grow a business.
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Connect your Data with the Pixel and Conversions API
This lesson will prepare learners to use the Pixel and the Conversions API to receive data on customer actions. Students will learn how to set up the Pixel and the Conversions API to track standard events, customised events and conversions.
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Configure and troubleshoot Conversions API Gateway
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
