Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
Te damos la bienvenida al centro de aprendizaje online sobre aspectos básicos de los anuncios. En las siguientes lecciones, aprenderás sobre los aspectos básicos de los anuncios de Facebook de manera interactiva.
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
This program features courses to help community managers build and grow their online communities.
JUEVES | 26 DE MAYO |08:30 - 10:00 HS (MX/NI/GT/SA/CR) 09:30 - 11:00 HS (COL/PE/EC/PA)10:30 - 12:00 HS (BO/VZ/PR/CL) 11:30 - 13:00 HS (AR/UY/PY) AGENDA:Define el público Prácticas recomendadas para las publicaciones de la página Crea un calendario de publicaciones...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
En esta lección, los estudiantes aprenderán a usar prácticas recomendadas de contenido y medir el éxito de campañas centradas en el bienestar social.
Hoy en día, la publicidad online brinda una experiencia personalizada. Esta personalización es posible gracias a datos y aprendizaje automático, que garantizan que las personas reciban el mensaje más pertinente en el momento oportuno de su recorrido de compra. Si...
En esta lección, los estudiantes revisarán cómo lograr un cambio significativo a través de su negocio y qué pasos pueden realizar para generar un impacto social.
En esta lección, los estudiantes revisarán cómo usar las herramientas de Facebook para consolidar su comunidad, amplificar el mensaje de su negocio y participar en acciones para apoyar causas que son importantes para las personas.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
