Developing a resilient organization is about identifying what you can’t afford to lose and planning for how to prevent loss if a disaster occurs. While this may seem a daunting task, determining your organization’s resiliency strategy is more straightforward than...
Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in...
In partnership with the Yale Program on Climate Change Communication, Facebook Data for Good released a new dataset and findings from the 2021 Climate Change Opinion Survey to support research on #climatechange. These resources can help provide non-profits and...
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
Ti diamo il benvenuto nell'hub di formazione online relativo alle nozioni di base sulle inserzioni. Nelle lezioni seguenti scoprirai in modo interattivo le nozioni di base sulle inserzioni di Facebook.
Grazie ai corsi online per community manager, esplorerai le strategie per la creazione di community e scoprirai come moderare e coinvolgere la tua community online. Le lezioni sono organizzate in base agli argomenti che possono riguardare le organizzazioni no...
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
This program features courses to help community managers build and grow their online communities.
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
