This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
Grazie ai corsi online per community manager, esplorerai le strategie per la creazione di community e scoprirai come moderare e coinvolgere la tua community online. Le lezioni sono organizzate in base agli argomenti che possono riguardare le organizzazioni no...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
This program features courses to help community managers build and grow their online communities.
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
In questa sessione mostreremo come usare gli strumenti gratuiti per raccogliere fondi e consentire ai sostenitori di fare una donazione alle organizzazioni no profit.
Questa sessione contiene consigli pratici per rafforzare le relazioni con i tuoi sostenitori e incoraggiare i talenti online a promuovere attivamente la tua causa.
Questa sessione ti mostrerà come creare una Pagina Facebook, accedere agli strumenti per le aziende, aumentare il numero dei follower, accrescere il valore della tua Pagina e sviluppare contenuti visivi più coinvolgenti.
Questa sessione ti mostrerà come cogliere le potenzialità delle funzioni di targetizzazione avanzata, delle opzioni di programmazione delle inserzioni e dei formati pubblicitari creativi in Gestione inserzioni.
Impara come creare inserzioni che diano informazioni rilevanti al tuo pubblico e che riescano ad incoraggiare le persone ad iscriversi ai servizi governativi. Parleremo anche di come diffondere, misurare e migliorare le inserzioni per la tua organizzazione.Non trovi gli eventi...
