Instagram을 통해 비즈니스를 온라인으로 확장하기
이 과정에서는 Instagram 비즈니스 계정을 설정하고 프로필을 만들어 발견을 유도하고 고객과 연결하는 방법을 배웁니다.
모든 활동
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Disaster Resilience Best Practices
Developing a resilient organization is about identifying what you can’t afford to lose and planning for how to prevent loss if a disaster occurs. While this may seem a daunting task, determining your organization’s resiliency strategy is more straightforward than...
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Data Products and Solutions From Facebook's Data4Good Team
Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in...
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Climate Change Opinion Survey 2021
In partnership with the Yale Program on Climate Change Communication, Facebook Data for Good released a new dataset and findings from the 2021 Climate Change Opinion Survey to support research on #climatechange. These resources can help provide non-profits and...
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Climate Champions
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
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Maximize Your Organization's Impact (Advanced)
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
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Impactful Internal Communications
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
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The Power of Community for Social Impact
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
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Getting Started with Facebook for Your Cause (Beginner)
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
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Creative Cause Driven Ideas
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
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Video Editing 101
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
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Understanding Social Issue Ad Policies
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
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Facebook과 Instagram에서 동영상으로 브랜드 구축하기
Facebook과 Instagram 전역에서 동영상을 효과적으로 활용하여 비즈니스 성장을 도모하고, 타겟의 참여를 유도하고, 마케팅 목표를 달성하는 방법을 알아보세요. 로그인 하려면, 우측 상단으로 이동하여 'Log in' 버튼을 클릭하세요. 로그인 한 뒤, [본 링크]에서 프로필 정보를 검토하시고, (1) 이름, (2) 성, (3)...
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Kursus Online Pengelola Komunitas Facebook
This program features courses to help community managers build and grow their online communities.
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Determine the Right Measurement Approach - Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
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영향력을 발휘하기 위한 팁
이 과정을 통해 학생들은 크리에이티브 모범 사례를 활용하고 사회적 영향력이 있는 캠페인의 성공을 측정하기 위해 준비할 수 있습니다.
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변화하는 광고 에코시스템 살펴보기
오늘날, 사람들이 경험하는 온라인 광고는 맞춤화되었다는 느낌을 줍니다. 데이터와 머신 러닝을 바탕으로 이루어지는 이러한 맞춤화를 통해 사람들은 구매에 이르는 과정에서 가장 적절한 메시지를 적시에 전달받을 수 있습니다. 사람들은 맞춤형 광고를 좋아하지만, 동시에 더 향상된 개인정보 보호를 원합니다. 이러한 기대를 충족하기...
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Generate Insights to Make Data-Driven Recommendations - Marketing Science
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
