Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in...
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
Bem-vindo à central de aprendizado online para Noções Básicas Sobre Anúncios. Nas lições abaixo, você descobrirá as noções básicas sobre os anúncios do Facebook de um jeito interativo.
Em todos os cursos online para Community Managers, você vai explorar estratégias de desenvolvimento para comunidades e aprender como moderar e engajar sua comunidade online. As lições são organizadas em torno de tópicos que podem ser aplicados a comunidades...
Use essas aulas selecionadas para se preparar para o exame 100-101 de Associado Certificado de Marketing Digital do Facebook. Elas foram organizadas por tópico e importância, para que você saiba quanto do exame se concentra em cada assunto. Se...
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
This program features courses to help community managers build and grow their online communities.
JUEVES | 26 DE MAYO |08:30 - 10:00 HS (MX/NI/GT/SA/CR) 09:30 - 11:00 HS (COL/PE/EC/PA)10:30 - 12:00 HS (BO/VZ/PR/CL) 11:30 - 13:00 HS (AR/UY/PY) AGENDA:Define el público Prácticas recomendadas para las publicaciones de la página Crea un calendario de publicaciones...
Nesta lição, os estudantes serão preparados para usar as melhores práticas para criativos e mensurar o sucesso das campanhas de impacto social.
Hoje, as pessoas convivem com a publicidade online considerada pessoal. Essa personalização é possível graças aos dados e ao aprendizado de máquina, que ajudam a garantir que as pessoas recebam a mensagem mais relevante no momento certo do caminho até...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
