The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
Facebook’s Population Density Maps help nonprofit and multilateral agencies plan vaccination campaigns, respond to natural disasters, and evaluate rural electrification plans. These maps help researchers assess the ways in which climate change and urbanization impact where people live. This video...
Given the impact of the COVID-19 pandemic on our society, communities, small and micro-businesses, and non-profit organizations, the path towards re-opening may seem daunting. In this webinar we’ll share some strategies and considerations around recovery and resilience that may be...
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing...
Webinar learning objectives Discover how to maximize results with Meta Advantage+ sales campaigns in this live training session. You'll learn how to use AI to automate campaigns, reach audiences most likely to convert and run A/B tests to measure success....
Understand the importance of testing the creative in your ad campaigns.
This program features courses to help community managers build and grow their online communities.
This program features courses to help community managers build and grow their online communities.
Learn how to effectively use video across Facebook and Instagram to drive business growth, engage your audience, and achieve your marketing goals. Don't see any events here? Be sure to log into Blueprint to access a variety of events...
