Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
本节课程将分享如何简单地利用三个步骤跨境扩展业务。您将了解可以使用哪些解决方案来探索不同市场的潜力，吸引新客户，大规模定位营销并优化广告系列。您还有机会探索使用这些解决方案并成功将业务扩展到新市场或国外市场的不同案例。
This program features courses to help community managers build and grow their online communities.
如今，每个人看到的在线广告都是为他们量身定制的。这可能要归功于数据的威力和机器学习，正是在它们的支持下，人们才能在购物路径中的恰当时机看到与自己最为相关的信息。用户更青睐个性化广告，但同时也渴望更好的数据隐私保护。为了满足这些期望，广告生态系统正在飞速发展。
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
在本课程中，您将学习广告的发展史，企业如何适应如此发展以及如何使用Conversions API建立更可靠的联系和共享信息。
媒体策划 路径 为广告主提供与客户交流以及在 Facebook 平台策划广告所需的指导。这些课程概述了如何将 Facebook 融入您的媒体组合，以及如何策划广告来帮助客户实现营销目标。
