优化竞价策略
本节课将为您介绍竞拍密度以及如何打造“瀑布策略+竞价策略”的组合方案。
所有课程
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Audience Network 入门指南
本课程将介绍如何借助 Audience Network 实现应用变现，Audience Network 支持的广告格式，以及如何安装 Audience Network 软件开发包 (SDK) 来投放应用内广告。
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选择最适合您应用的广告格式
本节课将讲解 Audience Network 支持的多种广告格式，以及如何打造卓有成效的广告。
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做好借助 Audience Network 变现的准备工作
本节课将介绍有关使用 Audience Network 和选择媒体合作伙伴的基础知识。
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衡量广告创意的影响
本节课将说明为营销活动使用优质创意的重要性。
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如何将 Instagram 帖子“变身”为广告
本课程将介绍如何以广告形式推广帖子和快拍，从而在 Instagram 发展业务。
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借助 Instagram 发展线上业务
本课程将介绍如何设置 Instagram 业务帐户和创建主页来提升业务发现率并与客户交流互动。
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广告文案撰写技巧
本节课将介绍如何为 Meta 旗下平台上的广告撰写简明扼要的文案。
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在 Instagram 开直播
本课程将介绍如何借助 Instagram Live 发展业务。
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如何制作令人耳目一新的 Instagram 内容
本课程将介绍如何制作 Instagram 内容来推广业务。
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利用 Facebook 和 Instagram 视频发展品牌
本次培训将带领学员了解 Meta 视频，让他们有信心提出以下建议：在购买电视/在线视频广告之余，单独使用视频插播位投放广告。
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通过 Facebook 公共主页创建广告
本课程将介绍如何通过 Facebook 公共主页创建广告。
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在 Instagram 创建精彩内容
本节课将介绍一些创意最佳实践，帮助用户了解您的业务并提高用户在 Instagram 的参与度。
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Disaster Resilience Best Practices
Developing a resilient organization is about identifying what you can’t afford to lose and planning for how to prevent loss if a disaster occurs. While this may seem a daunting task, determining your organization’s resiliency strategy is more straightforward than...
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Climate Change Opinion Survey 2021
In partnership with the Yale Program on Climate Change Communication, Facebook Data for Good released a new dataset and findings from the 2021 Climate Change Opinion Survey to support research on #climatechange. These resources can help provide non-profits and...
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Data Products and Solutions From Facebook's Data4Good Team
Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in...
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Climate Champions
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
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Maximize Your Organization's Impact (Advanced)
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
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The Power of Community for Social Impact
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
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Impactful Internal Communications
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
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Getting Started with Facebook for Your Cause (Beginner)
This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
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Creative Cause Driven Ideas
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
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Understanding Social Issue Ad Policies
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
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Video Editing 101
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
