規劃最佳出價策略
本單元將帶您瞭解競價密度，以及建立整合瀑布中介服務和出價機制的混合設定。
所有活動
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存取成效資料，提升廣告成果
本單元說明如何針對出價成效漏斗中的下降點進行疑難排解，以及調和不同平台間的分析報告差異。
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適合您廣告的創意版位和格式
本單元能助您做好萬全準備，建立理想廣告向用戶提供服務資訊和說明。
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如何讓 Instagram 內容超群出眾
本課程說明如何為商家建立 Instagram 內容。
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如何為 Facebook 行銷活動建立摘要
本單元將帶您瞭解如何建立業務目標，作為規劃廣告創意摘要的參考。
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限時動態廣告的創意發想考量
本單元將帶您深入瞭解 Facebook 限時動態和 Instagram 限時動態如何改變故事行銷手法。
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撰寫成功廣告文案的祕訣
本單元能助您做好萬全準備，為 Meta 平台上的廣告撰寫簡潔明瞭的廣告文案。
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在 Instagram 展開直播
本課程說明如何為商家使用 Instagram Live。
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列出關鍵績效指標（KPI）以提升成果
理想的關鍵績效指標（KPI）可協助您制定業務目標和行銷成果。
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運用 Instagram 拓展網路業務
本課程說明如何設定 Instagram 商業帳號和建立商業檔案，以增加商家的曝光機會，並與顧客建立聯繫。
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製作廣告創意摘要
廣告創意摘要可協助您打造出符合業務目標，並能成功觸及目標受眾的廣告。
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從 Facebook 粉絲專頁建立廣告
本課程說明如何從 Facebook 粉絲專頁建立廣告。
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透過社群媒體吸引受眾
本課程說明如何透過網路受眾與內容互動的方式瞭解網路受眾。
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廣告版位和格式
瞭解各種廣告格式和版位如何協助您觸及更廣泛的受眾及打響知名度。
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在 Instagram 打造引人入勝的內容
本單元將介紹廣告創意最佳作法，說明這些最佳作法如何協助受眾瞭解您的業務內容，從而在 Instagram 積極參與互動。
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如何將 Instagram 貼文轉變成廣告
本課程說明如何使用 Instagram 貼文和限時動態為商家刊登廣告。
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Disaster Resilience Best Practices
Developing a resilient organization is about identifying what you can’t afford to lose and planning for how to prevent loss if a disaster occurs. While this may seem a daunting task, determining your organization’s resiliency strategy is more straightforward than...
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Data Products and Solutions From Facebook's Data4Good Team
Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in...
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Climate Change Opinion Survey 2021
In partnership with the Yale Program on Climate Change Communication, Facebook Data for Good released a new dataset and findings from the 2021 Climate Change Opinion Survey to support research on #climatechange. These resources can help provide non-profits and...
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Impactful Internal Communications
This session will explore the fundamentals of building a strong internal communications and employee experience program. You will learn: How to engage and motivate charity employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal...
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Climate Champions
This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. Kyle...
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The Power of Community for Social Impact
Join the Facebook team and Facebook Certified Community Managers to learn more about how building effective online communities can support fundraising goals, connect people more closely to your work, and excite and inspire your supporters. Suzi Nelson Suzi Nelson is...
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Maximize Your Organization's Impact (Advanced)
This session is for advanced marketers. Learn about industry trends and changes with personalization and privacy, and advertising considerations to help you raise awareness, recruit supporters, and increase the ROI of your fundraising campaigns. Martha Peña Martha Peña is a...
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廣告基本入門
歡迎來到廣告基本入門網路學習中心。在以下單元中，您將以互動的方式學習 Facebook 的廣告基本入門。
