This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting...
透過一系列的社群管理員網路學習課程，您將深入探索社群打造策略，同時瞭解如何管理網路社群和促進社群互動。所有單元涵蓋的主題均適用於非營利組織、興趣社群，以及品牌和代理商。不管是建立、拓展網路社群還是為社群維持人氣，您都可以參考這項教學計畫所提供的內容。
In this workshop Drew explores several editing techniques and tools to improve video retention. Learn how to use A/B testing to refine your creative video strategy and how different content types and formats can organically drive traffic to your major...
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so you can generate more action for you cause and drive real change....
Learn about the 5 creative considerations for cause driven ads. You’ll see examples from each best practice, and learn how to apply it with your own creative so so you can generate more action for you cause and drive real...
This program features courses to help community managers build and grow their online communities.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables...
現今用戶接觸的網路廣告多與自身相關，用戶得以享有個人化的廣告體驗，都歸功於資料和機器學習；這些功能可確保用戶在購買路徑的適當時機，接收到最切身相關的訊息。儘管用戶偏好個人化廣告，他們也希望自己的資料隱私能受到更完善的保護，因此廣告生態系統快速演變，以滿足用戶的期望。
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This is the final of four sessions designed to help learners prepare for the Facebook Certified Marketing Science Professional exam....
本課程將說明如何建立 Facebook 粉絲專頁、使用商業工具、增加追蹤人數、提升專頁價值和製作更吸睛的視覺內容。
People around the world are motivated to achieve meaningful change for society through social good. Businesses and brands can also make social good a priority and help create a better future for their customers, their businesses and the world....
本課程將說明如何順利設定 Facebook 和 Instagram 商業帳號，以及依據行銷漏斗選擇合適的組織目標。
本課程將協助您運用各項 Facebook 工具打造支持者社群。
本課程將帶領您瞭解如何善用廣告管理員，透過進階目標設定、廣告排程選項和創意廣告格式開創無限可能。
本課程提供多項實用祕訣，協助您鞏固與支持者的關係，同時激勵各方人才透過網路管道積極推廣您的公益理念。
本課程提供多項實用祕訣，協助您鞏固與支持者的關係，同時激勵各方人才透過網路管道積極推廣您的公益理念。
本課程將協助您運用各項 Facebook 工具打造支持者社群。
