...for 15 years helping brands and organizations to innovate and drive real change in the world. She had creative roles in tech companies such as Google, Spotify and now Facebook, where she leads the creative efforts for Nonprofits globally. She graduated in Social Communication at ESPM in Brazil and has a certificate in Art History from...
搜尋結果：basic facebook insights
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...employees The new rules of engagement for hybrid workforces How modern leaders communicate Creating internal content that grabs employee attention How Workplace from Facebook helps nonprofits improve their internal communications Beth Murray Beth Murray is Global Lead, Workplace For Good at Facebook, supporting nonprofits to become more...
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In partnership with the Yale Program on Climate Change Communication, Facebook Data for Good released a new dataset and findings from the 2021 Climate Change Opinion Survey to support research on #climatechange. These resources can help provide non-profits and decision-makers with a public view of climate change knowledge, attitudes, policy...
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Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in developing countries and believes in the potential for a fully global information economy that empowers...
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How to engage with your clients to set both you and the client up for success? The answer is based on science. To help you get started with science-based selling, this session will demonstrate a model for successful client engagement. By the end of this session you will learn sales techniques that can help you build a trusting relationship with...
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Melalui kursus online Pengelola Komunitas, Anda akan memahami strategi membangun komunitas, serta mempelajari tentang cara memoderasi dan berinteraksi dengan komunitas online. Pelajaran disusun seputar topik yang bisa diterapkan pada komunitas nirlaba dan minat, serta merek dan agensi. Lihat program ini saat membangun, meningkatkan skala, dan...
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This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting and interacting with organic posts, and trying out Facebook ads to help accomplish your organization's goals. Martha...
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This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. ... This session is for marketers advancing climate action. Hear from...
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...results, and learn how to apply relevant next steps based on the data you obtain. Register for exam ... You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject. ... Certifications
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Duration: 90 minutes Exam audience: digital planners, media planners, programmatic planners, comms planners, marketing consultants and planning and buying hybrid roles. Register for exam After you’ve passed the Media Planning Professional Exam, you can earn any of the three specialist badges: Meta Certified Media Measurement Specialist Develop...
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Introduction to Ads Basics
廣告基本入門Use this series of lessons to learn how to use Facebook Ads for your nonprofit organization. ... Welcome to Ads Basics! We want to help you take your organization to the next level by using Facebook Ads. Amplify Your...
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The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions. ... insights, Facebook IQ, data, research, measurement, storytelling ... Application With all of these resources...
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Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners. ... insights, Facebook IQ, data, research, measurement, storytelling ... Introduction You've performed extensive research, captured...
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An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can form a story that compels action. ... insights, Facebook IQ, data, research,...
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... Frame 2158.png ... Join us as we share best practices around building creative ideas for your cause on Facebook and Instagram. The below workshops will cover creative considerations, case studies and tips on how to get started with editing your videos. Recommended Workshop Sessions Day 1, September 9th ... Presenter: Manu Gambagorte...
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Why Facebook Ads
廣告基本入門Learn the benefits of using Facebook Ads for your nonprofit organization. Explore how to increase supporter engagement through Facebook Ads, what Facebook Ads can do for your organization, as well as the typical...
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瀏覽本訓練課程，瞭解您可能需為 Facebook 廣告支付哪些稅金，以及如何新增或更新廣告帳號中的企業商家稅號。 ... 企業管理平台, 帳單, 付款, 稅務, 稅號, 服務稅, 增值稅, 廣告帳號 ... 讓我們來複習一下課程內容。 學習成果驗收 大部分的廣告主都是出於商業目的使用 Facebook 廣告；若您已經使用或將會使用 Facebook 廣告推廣商品或服務，並因此獲得經濟利益，這樣的行為便會歸類為商業目的。這個原則適用於關係企業、獨資貿易商、自營商、合夥關係和其他狀況。...
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What is Your Budget?
廣告基本入門Setting a budget for your ads on Facebook is key to your success. Learn how to set a budget and schedule to maximize your ads on Facebook for your organization. ... You want to spend enough to increase your bottom...
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本單元能助您做好萬全準備，瞭解如何設定 Facebook 粉絲專頁以用於競選活動，並使用 Facebook 應用程式和技術與您的社群建立聯繫。 ... 競選活動, Facebook粉絲專頁, Instagram帳號, Messenger, 政府機關, 政治, 倡議 ... 本單元的學習重點： 在 Facebook 建立競選活動 為競選活動建立粉絲專頁 為您的候選人建立身分形象 Facebook 上已驗證的粉絲專頁和個人檔案 運用 Facebook 社團拓展社群規模 藉由網路活動打造具有意義的體驗 取得其他協助 重點整理 學習成果驗收 為您的競選活動打響知名度 保護您的候選人粉絲專頁和員工個人檔案 採取的行動 建立競選活動的粉絲專頁後，您可以新增資訊以確立候選人的身分形象。...
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Think About Your Strategy
廣告基本入門Get an overview of how to create a strategy for using Facebook Ads to promote your nonprofit organization. In this lesson you will learn how to select an Advertising Objective, understand your audience, set a budget,...
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您可透過 Facebook 達成業務目標。瞭解如何直接從 Facebook 粉絲專頁建立 Facebook 廣告，一次完成包括設定廣告目標、決定預算等步驟。 ... 本課程說明如何從 Facebook 粉絲專頁建立廣告。 ... 在facebook刊登廣告, faceboo廣告, 達成業務目標, 推廣業務, 加強推廣業務, facebook for business, 刊登商家廣告, 為小商家刊登廣告, 如何刊登廣告, 社群媒體行銷, 如何從facebook粉絲專頁建立廣告, facebook廣告, 為商家刊登廣告, 為商家刊登facebook廣告, 建立facebook廣告, facebook business, 社群媒體廣告 ... 開始刊登廣告
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瞭解廣告在 Facebook 和 Instagram 上的呈現方式，以及如何使用商家的 Facebook 粉絲專頁、Instagram 和 Meta 廣告管理員建立廣告。 ... 瞭解廣告在 Facebook 上的呈現方式，以及如何使用商家的 Facebook 粉絲專頁和廣告管理員建立廣告。 ... 廣告管理員, 廣告帳號, 廣告帳號設定, 廣告主控制項, 帳單, 企業管理平台, 建立, 管理, Instagram Business, Instagram廣告, Instagram推廣, Instagram推廣活動 ... 開始刊登廣告
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第一方及第三方成效衡量解決方案總覽。 ... 成效衡量, 衡量, 像素, SDK, 離線轉換 ... 比較分析報告工具與成效衡量解決方案。說明為何 Facebook 同時提供第一方及第三方解決方案。 本課程的學習重點： 若要監控行銷活動成效和衡量廣告成果，您可以在 Facebook 及其他網路空間使用分析報告工具搭配成效衡量解決方案。或許您曾聽過「分析報告」和「成效衡量」這兩個術語交替使用，但實際上這兩者之間有幾項重要差異： 成效衡量解決方案與分析報告工具 成效衡量是主動採取的措施。展開行銷活動前，您可以依據一系列的業務目標與重要衡量指標建立適合的行銷活動。成效衡量採用較精密的技術來處理您的資料，協助您以嚴謹的方式深入瞭解行銷活動成效。...
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瞭解在 Facebook 和 Instagram 刊登廣告的基本須知，以及廣告如何協助您與新顧客建立聯繫。決定您想透過廣告達成的目標。 ... 本單元說明在 Facebook 和 Instagram 刊登廣告的基本作法。 ... 在facebook刊登廣告, faceboo廣告, 達成業務目標, 推廣業務, 加強推廣業務, facebook for business, 刊登商家廣告, 為小商家刊登廣告, 如何刊登廣告, 社群媒體行銷 ... 內容規劃摘要可協助您統整有關目標受眾的想法，以及決定要分享的內容。 做好萬全準備，成功手到擒來 本單元的學習重點： Hair Day 的團隊建立了內容規劃摘要，以協助他們達成廣告目標。看看他們如何透過此範本統整想法，以及呈現自家商家。 Hair...
