How to engage with your clients to set both you and the client up for success? The answer is based on science. To help you get started with science-based selling, this session will demonstrate a model for successful client engagement. By the end of this session you will learn sales techniques that can help you build a trusting relationship with...
搜尋結果：basic facebook insights
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Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners. ... insights, Facebook IQ, data, research, measurement, storytelling ... Introduction You've performed extensive research, captured...
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An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can form a story that compels action. ... insights, Facebook IQ, data, research,...
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... Frame 2158.png ... Join us as we share best practices around building creative ideas for your cause on Facebook and Instagram. The below workshops will cover creative considerations, case studies and tips on how to get started with editing your videos. Recommended Workshop Sessions Day 1, September 9th ... Presenter: Manu Gambagorte...
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Duration: 90 minutes Exam audience: digital planners, media planners, programmatic planners, comms planners, marketing consultants and planning and buying hybrid roles. Register for exam Additional certification opportunities After you’ve passed the Media Planning Professional Exam, we encourage you to earn specialist badges. These tracks serve...
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... 540_360-1.png ... This session is for marketers advancing climate action. Hear from organizations that have led successful climate social media campaigns. Increase the ROI of your campaigns with personalization and proper settings to raise awareness, recruit supporters and exceed your goals. ... Recommended Workshop Sessions...
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...advertising and technology industries for the past 15 years, with ad agency experience at Publicis Groupe agencies to technical client services at Microsoft. She joined Facebook in 2013 and has focused on both product marketing and marketing communications for measurement and business integrity solutions. Sarah resides in Seattle with her...
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Facebook’s Population Density Maps help nonprofit and multilateral agencies plan vaccination campaigns, respond to natural disasters, and evaluate rural electrification plans. These maps help researchers assess the ways in which climate change and urbanization impact where people live. This video outlines how these maps are built, how they can...
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Duration: 105 minutes Exam audience: digital media buyers, account salespeople, account managers, account executives, marketing executives, social media managers, brand marketers and marketing consultants. Register for exam Additional certification opportunities After you’ve passed the Media Buying Professional Exam, we encourage you to earn...
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The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions. ... insights, Facebook IQ, data, research, measurement, storytelling ... Application With all of these resources...
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Introduction to Ads Basics
廣告基本入門Use this series of lessons to learn how to use Facebook Ads for your nonprofit organization. ... Welcome to Ads Basics! We want to help you take your organization to the next level by using Facebook Ads. Amplify Your...
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Why Facebook Ads
廣告基本入門Learn the benefits of using Facebook Ads for your nonprofit organization. Explore how to increase supporter engagement through Facebook Ads, what Facebook Ads can do for your organization, as well as the typical...
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Melalui kursus online Pengelola Komunitas, Anda akan memahami strategi membangun komunitas, serta mempelajari tentang cara memoderasi dan berinteraksi dengan komunitas online. Pelajaran disusun seputar topik yang bisa diterapkan pada komunitas nirlaba dan minat, serta merek dan agensi. Lihat program ini saat membangun, meningkatkan skala, dan...
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What is Your Budget?
廣告基本入門Setting a budget for your ads on Facebook is key to your success. Learn how to set a budget and schedule to maximize your ads on Facebook for your organization. ... You want to spend enough to increase your bottom...
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This session is for marketers who are new to Facebook and want to get an introduction to Facebook advertising. Learn about how to amplify your cause and do more good by setting up your presence on Facebook and Instagram, posting and interacting with organic posts, and trying out Facebook ads to help accomplish your organization's goals. Martha...
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瀏覽本訓練課程，瞭解您可能需為 Facebook 廣告支付哪些稅金，以及如何新增或更新廣告帳號中的企業商家稅號。 ... 企業管理平台, 帳單, 付款, 稅務, 稅號, 服務稅, 增值稅, 廣告帳號 ... 讓我們來複習一下課程內容。 學習成果驗收 大部分的廣告主都是出於商業目的使用 Facebook 廣告；若您已經使用或將會使用 Facebook 廣告推廣商品或服務，並因此獲得經濟利益，這樣的行為便會歸類為商業目的。這個原則適用於關係企業、獨資貿易商、自營商、合夥關係和其他狀況。...
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Quick overview of three data sets from Facebook Data for Good’s mapping team. Alex Pompe Alex is a Research Manager at Facebook’s Data for Good program. He works to bring appropriate technology to people anywhere in the world, especially in developing countries and believes in the potential for a fully global information economy that empowers...
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Think About Your Strategy
廣告基本入門Get an overview of how to create a strategy for using Facebook Ads to promote your nonprofit organization. In this lesson you will learn how to select an Advertising Objective, understand your audience, set a budget,...
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本單元能助您做好萬全準備，瞭解如何設定 Facebook 粉絲專頁以用於競選活動，並使用 Facebook 應用程式和技術與您的社群建立聯繫。 ... 競選活動, Facebook粉絲專頁, Instagram帳號, Messenger, 政府機關, 政治, 倡議 ... 本單元的學習重點： 在 Facebook 建立競選活動 為競選活動建立粉絲專頁 為您的候選人建立身分形象 Facebook 上已驗證的粉絲專頁和個人檔案 運用 Facebook 社團拓展社群規模 藉由網路活動打造具有意義的體驗 取得其他協助 重點整理 學習成果驗收 為您的競選活動打響知名度 保護您的候選人粉絲專頁和員工個人檔案 採取的行動 建立競選活動的粉絲專頁後，您可以新增資訊以確立候選人的身分形象。...
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瞭解廣告在 Facebook 和 Instagram 上的呈現方式，以及如何使用商家的 Facebook 粉絲專頁、Instagram 和 Meta 廣告管理員建立廣告。 ... 瞭解廣告在 Facebook 上的呈現方式，以及如何使用商家的 Facebook 粉絲專頁和廣告管理員建立廣告。 ... 廣告管理員, 廣告帳號, 廣告帳號設定, 廣告主控制項, 帳單, 企業管理平台, 建立, 管理, Instagram Business, Instagram廣告, Instagram推廣, Instagram推廣活動 ... 開始刊登廣告
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第一方及第三方成效衡量解決方案總覽。 ... 成效衡量, 衡量, 像素, SDK, 離線轉換 ... 比較分析報告工具與成效衡量解決方案。說明為何 Facebook 同時提供第一方及第三方解決方案。 本課程的學習重點： 若要監控行銷活動成效和衡量廣告成果，您可以在 Facebook 及其他網路空間使用分析報告工具搭配成效衡量解決方案。或許您曾聽過「分析報告」和「成效衡量」這兩個術語交替使用，但實際上這兩者之間有幾項重要差異： 成效衡量解決方案與分析報告工具 成效衡量是主動採取的措施。展開行銷活動前，您可以依據一系列的業務目標與重要衡量指標建立適合的行銷活動。成效衡量採用較精密的技術來處理您的資料，協助您以嚴謹的方式深入瞭解行銷活動成效。...
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在 Facebook 和 Instagram 使用這些方法吸引受眾持續參與互動，並與顧客建立關係。 ... 本單元說明與顧客建立關係的不同方式。 ... 建立顧客關係, 在facebook尋找顧客, 在instagram尋找顧客, instagram行銷, facebook行銷, 在網路上與顧客互動的不同方式, 網路行銷 ... 本單元的學習重點： 透過與受眾互動，您可培養一群忠實的追蹤者，並增加銷售商品或服務的可能性。 為什麼要與受眾互動？ 互動是指用戶與商家之間的交流。在 Facebook 和 Instagram，您可運用以下免費工具創造互動： 何謂互動？ 重點整理 認識 Little Lemon 瞭解透過 Facebook 和 Instagram...
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本課程將探討如何透過 Reels 打造引人入勝的內容，協助您的商家與新受眾和現有受眾交流聯繫。 ... 運用自動化工具管理廣告 ,取得對您商家至關重要的成果
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本課程的學習重點：瞭解 Facebook 家族應用程式和服務允許／禁止的廣告創意格式。 ... 廣告刊登政策 ... 學無止境 我們不允許使用會讓人誤以為廣告具備某種功能的圖像，例如影片播放按鈕。下列哪些圖像無法用於 Facebook 或 Instagram 廣告？請選擇最合適的選項。 誤導性按鈕 廣告不得含有「使用前和使用後」的圖像，或展示非預期或不可能達成之效果的圖像，例如以並排比較的方式強調減重效果之顯著。在 Facebook 家族應用程式和服務刊登廣告時，下列哪些圖像可以用在廣告中？請選擇最合適的選項。 保健與健身 瞭解 Facebook 家族應用程式和服務允許／禁止的廣告創意。 本課程的學習重點： 您現在已完成 Facebook...
