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Outline

Learn how to connect with your audience on social media in a meaningful way.


Create social media content

Keep your audience engaged with these easy-to-implement social media tips and tricks. This lesson will prepare you to understand the two primary elements of social media posts and create social media content.

  • How to create content on social media

    • Tell your business story
    • Engage your audience
    • Connect with new customers
  • How to write engaging captions

    • Keep it short and sweet
    • Prompt people to act
    • Use hashtags on Instagram
  • How to create engaging visual content

    • DIY studio
    • Rule of thirds
    • Try different angles
    • Design your videos for sound off and on
    • Shoot for mobile
  • How to use apps to edit your photos and videos for a consistent look and feel

    • Layout
    • Unfold
    • Boomerang
    • Mojo
    • Hyperlapse
  • How to tell your business story

    • Engage
    • Educate
    • Excite


Plan your social media content

Grab your audience's attention by creating social media posts that engage, educate and excite.

  • How to plan your content on social media to engage, educate and excite your fans