Turn viewers into buyers with Instagram Live shopping solutions

More people are turning to Instagram Live to discover and buy products. Is your live video set up to convert them? Instagram Live shopping solutions help you turn that attention into sales. In this session, you'll see how Instagram Live and live video ads work together to create a clear path to purchase. You'll learn how to build an audience before you go live, promote your live video to high-intent audiences beyond your followers, route viewers to a website or WhatsApp and re-engage them after the stream ends. You'll also explore how to prepare a live video that holds attention and how to engage viewers that join at different times. This session is for advertisers who want to turn their live events into a reliable sales channel, not just a one-off broadcast.

Learning objectives:

• Identify how Instagram Live shopping solutions work together to drive sales during and after a live event.
• Match your business goal to the right campaign objective, and route viewers to a website or WhatsApp.
• Schedule a live video ad in Ads Manager, tied to your handle and your broadcast window.
• Plan and host a live event using a hook, story and close loop structure.

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