Facebook is one of the best places to raise brand awareness.  This lesson will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience.

  • Recognize how Facebook’s News Feed is the center of discovery for digital and mobile audiences
  • Identify ways to build a brand using sight, sound, and motion on Facebook
  • Recognize Facebook’s tools for targeting users to ensure that your brand’s message makes it through the marketing funnel