The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers.  Learn how the Facebook ad auction works, how budget pacing affects the delivery of your ads, and how ad relevance can influence ad performance.

By completing this course, you will:

  • Know how your bid is calculated and how to win a spot in the ad auction
  • Understand how you show ads to people throughout the day
  • Understand the kinds of factors that affect ad delivery