The Facebook pixel is a piece of code for your website that enables you to measure and optimize, as well as build audiences for your ad campaigns.  In this course, you will learn how to use the Facebook pixel to make your campaigns more effective.

By the end of this course, you should be able to:

  • Understand what a Facebook pixel is
  • Explain how it can help you in building and measuring your campaign
  • Walk through, step by step, how to set up a Facebook pixel
  • Know when to use Standard Events and Custom Conversions
  • Get answers to some frequently asked questions